Director, Digital Marketing (Residential)

The RMR Group Inc; Atlanta (GA); On-site; USD 100,000 - 150,000; Full time

Job summary

A leading company in the real estate sector seeks a Director of Digital Marketing to develop and manage their innovative marketing strategies. This role will enhance digital advertising, lead management, and automation efforts, driving growth and improving engagement with renters. Candidates should be well-versed in digital marketing and strategic leadership, ideally bringing experience from consumer-centric industries.

Qualifications

• Deep experience in digital marketing with a proven impact.
• Strong command of marketing automation and analytics platforms.
• Excellent leadership skills with cross-functional collaboration.

Responsibilities

• Lead full-funnel paid media strategy across various digital platforms.
• Refine high-performing lead management strategy to drive occupancy.
• Develop reporting frameworks to measure marketing impact.

Skills

Digital Marketing

Leadership

Marketing Automation

Performance Marketing

Tools

CRM systems

Marketing Analytics

CDP systems

Job description

Overview

We are seeking a visionary and performance-driven Director of Digital Marketing to lead the evolution of our digital strategy and help reimagine marketing in the multifamily industry. This role will oversee digital advertising, lead management, and marketing automation, with a mandate to modernize how we attract, engage, and convert renters. The ideal candidate brings deep expertise in digital performance marketing and a bold perspective on how to unlock growth in a traditionally slow-to-evolve category.

Responsibilities

Digital Advertising

• Lead full-funnel paid media strategy across platforms like Google, Meta, YouTube, programmatic display, and emerging digital channels.
• Optimize media spend for efficiency and scale, with a relentless focus on ROAS, CPL, and qualified lead volume.
• Explore and test nontraditional media and growth channels to gain competitive advantage.

Lead Management

• Refine a high-performing lead management strategy — from capture and scoring to routing and nurture.
• Collaborate closely with leasing teams and operations to ensure lead flow aligns with business objectives and drives occupancy.
• Develop reporting frameworks to measure the impact of marketing across the renter journey.

Marketing Automation

• Lead the strategy and buildout of marketing automation programs to support prospect communications, re-engagement campaigns, and prospect nurturing.
• Oversee automation platform management ensuring segmentation, personalization, and campaign effectiveness.
• Integrate automation workflows for seamless cross-platform orchestration.

Qualifications

Requirements

• Deep experience in digital marketing with a track record of leading successful performance and automation strategies.
• Proven experience managing digital media budgets and demonstrating bottom line business impact through marketing.
• Strong command of marketing automation platforms, CDP systems, CRM systems, and marketing analytics.
• Strategic thinker with an experimental mindset — eager to push boundaries and bring innovation to a legacy industry.
• Excellent leadership skills with the ability to inspire cross-functional collaboration and drive change.

Bonus If You Have

• Experience in real estate, hospitality, or other consumer-driven verticals
• Familiarity with the multifamily customer journey and leasing lifecycle (but not required).

Why This Role Matters

Multifamily marketing is ripe for reinvention — and we’re looking for someone to co-lead that charge. If you’re energized by growth, inspired by data, and passionate about making an impact, we want to hear from you.

Company Overview

The RMR Group Inc. is a holding company and substantially all of its business is conducted by its majority-owned subsidiary, The RMR Group LLC. The RMR Group LLC is an alternative asset management company that primarily provides management services to publicly traded REITs and real estate related operating companies. As of September 30, 2017, The RMR Group LLC had approximately $28.5 billion of total assets under management, including more than 1,400 properties, and employed over 475 real estate professionals in more than 35 offices throughout the United States; the companies managed by The RMR Group LLC collectively had approximately 53,000 employees. The RMR Group Inc. is headquartered in Newton, Massachusetts. To learn more about The RMR Group, please visit www.rmrgroup.com.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.