Senior Digital Marketing Analyst / ABM Lead (Remote)

Lensa; United States; Remote; USD 114,000 - 172,000; Full time

Job summary

A leading career site seeks a Senior Digital Marketing Analyst / ABM Lead for TE Connectivity. This remote role focuses on enhancing customer engagement through digital strategies and ABM programs. The ideal candidate will have extensive experience in digital marketing and a strong understanding of B2B customer journeys, aiming to deliver exceptional digital experiences.

Benefits

Comprehensive benefits package including health insurance

401(k)

Employee stock purchase plan

Paid time off

Qualifications

• 8+ years of experience in digital marketing, with 3+ years in ABM.
• Experience with ABM platforms and CRM systems.
• Strong data-driven decision-making mindset.

Responsibilities

• Develop ABM strategies to drive awareness and engagement.
• Design and implement tailored campaigns for targeted accounts.
• Optimize workflows and tools for ABM processes.

Skills

Digital Marketing

Account-Based Marketing (ABM)

Data Analysis

Project Management

Customer Experience

Education

Bachelor’s degree in Marketing or related field

Tools

Adobe Analytics

Google Analytics

CRM systems

AEM

Google Ads

LinkedIn

Job description

2 days ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, TE Connectivity, is seeking professionals. Apply via Lensa today!

Senior Digital Marketing Analyst / ABM Lead (Remote)

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

As a Digital Data Networks (DDN) Marketing team member, the Digital Marketing Analyst is responsible for enhancing awareness and customer engagement and delivering an exceptional digital customer experience for target customers.

This position reports to the Digital Marketing Manager of DDN. It is responsible for expanding customer reach and increasing engagement with target accounts across digital channels (including, but not limited to, TE.com, search, social, and paid and earned media), offering customized content and a personalized experience, and generating insights from analytics to drive further improvements. The role will support the development and execution of digital strategies, with a focus on Account-Based Marketing (ABM), to position TE as a trusted partner for target customers. This will ensure a best-in-class digital experience that boosts customer engagement and satisfaction, ultimately driving business growth.

The ideal candidate will have demonstrated experience planning and implementing ABM programs and customer experience enhancements, working with cross-functional teams to implement enhancements, and measuring program effectiveness. The person should have a keen eye for digital trends, account-based marketing (ABM), and account-based experience (ABX) excellence.

This individual must have a proven track record working in cross-functional and matrixed organizations. They will be self-directed and able to execute a broad spectrum of digital projects flawlessly while partnering with multiple stakeholders globally.

Background & Qualifications

• Bachelor’s degree is required in Marketing or a related field
• 8+ years of experience in digital marketing, including at least 3 years of experience in Account-Based Marketing (ABM) within the B2B/SaaS, technology, or infrastructure industries (preferably in AI, cloud, data center companies, or ABM environments).
• Experience with the whole process of an ABM/digital program from strategy, planning, execution, monitoring, measurement, and optimization
• Proficient in ABM platforms, CRM systems, data analysis (Adobe Analytics, Google Analytics), content publishing (AEM), and search and social media (Google Ads, LinkedIn, YouTube, Facebook, etc.). Proficient in MS Office.
• Self-driven candidate who anticipates challenges, identifies opportunities for improvement, and initiates cross-functional partnerships to achieve goals without direct oversight.
• Strong data-driven decision-making mindset, with expertise in understanding enterprise buyer cycles, account scoring, and lead nurturing.
• Clear storyteller able to translate data into actionable recommendations for cross-functional teams.
• Strong project management skills
• Good understanding of B2B customer journey, with a customer-centric mindset
• Excellent interpersonal, organizational, and leadership skills
• Experience with website design, ABM/Personalized experience preferred
  
  

Competencies

• SET: Strategy, Execution, Talent (for managers)
• Values: Integrity, Accountability, Teamwork, Innovation
  
  

Responsibilities

• Develop ABM strategies and plans to drive awareness and engagement within target markets, delivering a superior user experience to key customers.
• Design & implement tailored campaigns (email, social, content, paid ads) for targeted accounts.
• Develop account-specific playbooks and messaging frameworks aligned with buyer journeys.
• Partner with cross-functional (Sales, PM, Engineering) teams to ensure alignment between ABM/digital efforts and sales goals
• Deliver ABM insights actionable for online & offline customer interactions based on an in-depth understanding of business and customer needs.
• Manage the website experience relevant to target customers and identify opportunities to enhance navigation and personalization for these customers.
• Optimize workflows and tools (e.g., CRM integrations, automation platforms) to streamline account-based marketing (ABM) processes.
• Stay ahead of ABM trends and emerging technologies, such as AI-driven personalization and predictive analytics.
• Make recommendations on digital and account-based marketing (ABM) capabilities to enable the business unit to deliver an optimized and personalized customer experience across all channels.
  
  

#TANAPR

Compensation

• Competitive base salary commensurate with experience: $114,600 - $171,800 (subject to change dependent on physical location)
• Posted salary ranges are made in good faith. TE Connectivity reserves the right to adjust ranges depending on the experience/qualification of the selected candidate as well as internal and external equity.
• Total Compensation = Base Salary + Incentive(s) + Benefits
  
  

Benefits

• A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.
  
  

EOE, Including Disability/Vets

Location:

Remote, PA, US, _

City: Remote

State: PA

Country/Region: US

Travel: 10% to 25%

Requisition ID: 131589

Alternative Locations:

Function: Sales & Marketing

TE Connectivity and its subsidiaries, affiliates, and operating units (collectively, the "Company") is committed to providing a work environment that prohibits discrimination on the basis of age, color, disability, ethnicity, marital status, national origin, race, religion, gender, gender identity, sexual orientation, protected veteran status, disability or any other characteristics protected by applicable law or regulation.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  IT Services and IT Consulting

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