Director of Digital Marketing

ACI Worldwide; Atlanta (GA); Hybrid; USD 170,000 - 230,000; Full time

Benefits offered by this job

Career development

Competitive compensation

Benefits package

Job summary

ACI Worldwide seeks a Director of Digital Marketing to own the digital experience and performance across all owned properties, making the website the primary engine for education, engagement, conversion, and AI discoverability.

The role leads three pillars: digital channel optimization, digital experience improvements, and governance of GA4, SEO, and integrations with HubSpot and Salesforce, with reporting tied to revenue outcomes.

Qualifications

• 8–12 years in B2B digital marketing with senior/director experience owning website, paid media and SEO strategy.
• Hands-on GA4 expertise: event configuration, Explorations, conversion tracking.
• Hands-on data layer deployment and tag management.
• Deep technical SEO: crawl/indexing, Core Web Vitals, schema for AI discoverability.
• Experience with GEO/AEO and entity optimization for AI surfaces.
• CMS ownership across enterprise CMS and content governance.
• Experience integrating HubSpot and Salesforce for lead flow and attribution.

Responsibilities

• Own paid digital channels and campaign infrastructure for demand gen and field marketing.
• Oversee website performance, UX, IA, navigation, and landing-page builds tied to pipeline goals.
• Drive CRO across buyer journeys, product pages, and gated content.
• Lead GA4 setup, tracking, and reporting; enforce naming conventions and governance.
• Ensure proper integrations between website/CMS, HubSpot, and Salesforce.
• Build a performance framework linking digital data to pipeline and revenue in Salesforce.

Skills

Website management

Paid media

SEO strategy

GA4 expertise

Tag deployment & data layer

Enterprise CMS ownership

HubSpot & Salesforce integrations

Education

MBA or advanced business degree

Tools

GA4

DataLayer

HubSpot

Salesforce

Enterprise CMS platforms

Job description

ACI Worldwide is seeking a Director of Digital Marketing who will own ACI Worldwide’s digital experience and digital performance across all owned digital properties, ensuring the website is the primary engine for education, engagement, conversion and AI discoverability. The role owns three strategic pillars:

Preferred Location: Atlanta metro area with approximately 50% of time spent in our Norcross office.

Essential Duties and Responsibilities

Digital Channel

• Own the paid digital channels and the campaign infrastructure that demand gen and field marketing and other teams depend on - building, managing, and optimizing paid programs- Paid Search, Social, and ensuring every campaign has a properly tracked and measured
• Provide campaign execution infrastructure for field marketing, & demand gen
• Create and maintain a QA process for all digital publishing
• Own the website, site performance and accessibility including UX, information architecture, navigation, and landing page builds against pipeline and conversion goals.
• Drive conversion rate optimization across key buyer journeys across solution pages, product CTAs, demo request flows, and gated content
• Own technical SEO infrastructure: Build and execute on-page SEO strategy using search intent mapping, topic clustering, and content gap analysis
• Lead GEO and AEO: structure ACI's content so LLMs models surface ACI accurately in AI-generated answers and structure content (partnering with Director of Content) optimized for AEO
• Monitor and track whether ACI appears in LLM-generated answers, identify gaps, and adjust content strategy to improve brand discoverability in generative search environments.
• Own GA4 configuration and governance: set up and maintain data streams, custom events, conversion tracking, custom dimensions/metrics, and Explorations (funnel analysis, path analysis, segment overlap);
• Enforce UTM naming conventions and URL parameter governance across all channels.
• Oversee integrations between the website/CMS, HubSpot, and Salesforce CRM ensuring form submissions route correctly, lead source data is clean, and campaign influence attribution is accurate
• Build and maintain a performance reporting framework that connects digital channel data to pipeline and revenue data in Salesforce

Digital Experience Optimization

• Interpret session recordings, scroll maps, click maps, and rage-click reports to identify friction points in buyer journeys and translate findings into actionable UX recommendations.
• Implement and optimize progressive profiling across gated content and form touchpoints to improve UX without sacrificing conversion volume; partner with Marketing Ops on field mapping and CRM enrichment.
• Establish standards for copy hierarchy, CTA placement, and tracking so every campaign has a purpose-built destination.
• Own GA4 configuration and governance: set up and maintain data streams, custom events, conversion tracking, custom dimensions/metrics, and Explorations (funnel analysis, path analysis, segment overlap);
• Enforce UTM naming conventions and URL parameter governance across all channels.
• Oversee integrations between the website/CMS, HubSpot, and Salesforce CRM ensuring form submissions route correctly, lead source data is clean, and campaign influence attribution is accurate
• Build and maintain a performance reporting framework that connects digital channel data to pipeline and revenue data in Salesforce

Qualifications (Education, Experience, Knowledge, Skills, and Abilities)

• 8–12 years in B2B digital marketing, with at least 3 years in a senior or director-level role owning website, paid media and SEO strategy
• Hands-on GA4 expertise: event configuration, Explorations, conversion tracking
• Hands-on expertise on tag deployment, trigger/variable logic, data Layer integration
• Deep technical SEO: able to diagnose crawl, indexation, Core Web Vitals, and schema issues
• Working knowledge of GEO and AEO: structured data, entity optimization, LLM-friendly content architecture, FAQ/schema markup for AI discoverability
• CMS ownership experience: comfortable managing page templates, publishing workflows, and site taxonomy in enterprise CMS platforms
• Experience with marketing automation HubSpot and Salesforce CRM integrations with experience of managing lead flow, attribution, and data hygiene

Preferred Qualifications (Education, Experience, Competencies)

• MBA or advanced business degree.
• Strong understanding of AI-enabled marketing and commercialization strategies.
• Experience supporting complex enterprise B2B sales organizations.

Critical Leadership Competencies

• Strategic synthesis and pattern recognition
• Commercial acumen and revenue-oriented thinking
• Data-driven storytelling for executive audiences
• Executive presence and stakeholder management
• Competitive foresight and market anticipation
• Build effective teams

We seek colleagues who embody our core capabilities — these shape our culture and enable us to make a meaningful impact together:

• Ensure Accountability: holding self and others accountable to meet commitments.
• Drives Results: consistently achieving results, even under tough circumstances.
• Customer Focus: building strong customer relationships and delivering customer-centric solutions.
• Cultivate Innovation: creating new and better ways for the organization to be successful.
• Collaborates: building partnerships and working collaboratively with others.
• Courage: stepping up to address difficult issues, saying what needs to be said.

Applicants must be currently authorized to work in the US on a full-time basis. This position does not offer sponsorship for employment visa status or work permit now or in the future.

In return for your expertise, we offer opportunities for growth, career development, and a competitive compensation and benefits package—all within an innovative and collaborative work environment.

ACI Worldwide is an AA/EEO employer in the United States, which includes providing equal opportunity for protected veterans and individuals with disabilities, and an EEO employer globally.