Director of Digital Growth & Strategy

TBC Retail Holdings, LLC; Monet (FL); On-site; USD 130,000 - 190,000; Full time

Benefits offered by this job

401(k) and Roth with company match

Discounted tire purchasing

Employee assistance program

Generous paid vacation and paid time‑t

Job summary

TBC Corporation is seeking a Director of Digital Marketing to lead strategy, governance, and performance across all digital programs for Big O Tires franchise growth. You will manage paid search, SEO, local SEO, Demand Generation, CTV, website modernization, analytics, attribution, AI search readiness, and more, while collaborating across Marketing, IT, Analytics, Operations, and Finance.

You will oversee budgeting, forecasting, and reporting, driving ROI and growth metrics, and guide a

Qualifications

• 10+ years of progressive digital marketing experience with 5+ years of leadership responsibility.
• Expertise in SEO, Local SEO, SEM, digital analytics, attribution, media and performance marketing.
• Experience leading website modernization, CMS strategy and digital product roadmaps.
• Strong understanding of AI search, structured data and emerging search technologies.
• Excellent written and oral communication skills with executive presentation capability.

Responsibilities

• Grow Digital Acquisition, Revenue & Car Count across paid search, SEO, local search and other channels.
• Lead and optimize all digital marketing channels and develop reporting frameworks.
• Oversee budgeting, forecasting and monthly/weekly/daily KPI measurement.
• Drive continuous performance improvements through testing, optimization and attribution analysis.
• Lead website modernization including CMS strategy, UX and digital product roadmaps.
• Own enterprise SEO strategy and local search visibility; ensure proper implementation.
• Lead attribution, analytics & measurement strategy with cross-functional teams.
• Manage relationships with agencies, vendors and digital partners.

Skills

Digital marketing leadership

SEO/Local SEO

Analytics & attribution

Budgeting & ROI

Vendor management

Tools

CMS/Website modernization

AI search readiness

Job description

TBC Corporation is seeking a Director of Digital Marketing to lead strategy, governance, and performance across all digital programs for Big O Tires franchise growth. You will manage paid search, SEO, local SEO, Demand Generation, CTV, website modernization, analytics, attribution, AI search readiness, and more, while collaborating across Marketing, IT, Analytics, Operations, and Finance.

You will oversee budgeting, forecasting, and reporting, driving ROI and growth metrics, and guide a