Director of Digital Growth & Customer Insights

Wabash; Indianapolis (IN); On-site; USD 140,000 - 190,000; Full time

Job summary

Wabash, based in Indianapolis, seeks a Director of Digital Marketing to lead strategy, analytics, and the marketing technology stack across Marketing, Sales, and IT. You will drive customer engagement insights, demand generation, and ROI-focused optimization, shaping a scalable digital ecosystem.

You will partner with executives to align governance, data quality, and platform investments while building a high-performing team and coordinating with dealers and business units to accelerate growth.

Qualifications

• 10-12+ years of progressive experience in digital marketing, leadership roles.
• Proven ability to connect marketing strategy, digital platforms, data, and performance reporting to commercial outcomes.
• Hands-on experience managing PPC/SEM programs and paid media budgets in a B2B environment.
• Proficiency with paid media platforms and marketing analytics tools for performance tracking.
• Experience managing marketing technology ecosystems including CRM, marketing automation, and web analytics.
• Strong cross-functional leadership with Sales, IT, Product, Customer Experience, Legal, and executives.
• Financial and analytical acumen including ROI modeling, performance frameworks, and executive reporting.
• Experience building digital paid and organic systems that drive growth and inbound inquiries.
• Experience leading teams and building capabilities in complex B2B environments and with channel partners.
• Bachelor’s degree required; master’s degree preferred.

Responsibilities

• Lead digital marketing strategy, demand generation, and data governance across functions.
• Own paid media strategy across PPC, SEM, paid social, and programmatic display to drive pipeline.
• Plan, test, and optimize campaigns; ensure alignment with commercial goals and ROI targets.
• Build customer journey analytics and reporting to guide sales and dealer enablement.
• Develop platform integration across Martech stack—CRM, websites, analytics, and data platforms.
• Lead cross-functional teams and external partners to improve engagement and conversion.
• Establish governance, operating disciplines, and capabilities for future AI and personalization initiatives.

Skills

Digital marketing leadership

B2B marketing

Cross-functional leadership

ROI modeling

Paid media optimization

Analytics & reporting

Campaign management

CRM & marketing automation

Team development

Education

Bachelor's degree in marketing or related field

Master's degree preferred

Tools

Google Ads

LinkedIn Campaign Manager

Microsoft Advertising

Programmatic DSPs

CRM systems

Marketing automation

Web CMS

Analytics tools

Job description

Wabash, based in Indianapolis, seeks a Director of Digital Marketing to lead strategy, analytics, and the marketing technology stack across Marketing, Sales, and IT. You will drive customer engagement insights, demand generation, and ROI-focused optimization, shaping a scalable digital ecosystem.

You will partner with executives to align governance, data quality, and platform investments while building a high-performing team and coordinating with dealers and business units to accelerate growth.