Director of Digital Content Strategy & Audience Engagement

Volt Edu; Hamden (CT); On-site; USD 120,000 - 180,000; Full time

Job summary

Quinnipiac University seeks a Director of Digital Content Strategy to lead the vision and direction of the university's digital content ecosystem. You will define how the university tells its story across digital platforms, ensuring content is engaging, discoverable, data-informed, and aligned with priorities.

The role focuses on strategy, editorial standards, and content enablement to support enrollment, engagement, and institutional reputation across web, social, email, and emerging platforms.

Qualifications

• 10+ years in digital content strategy, communications, or marketing.
• Exceptional writing, editing, and communication abilities.
• Experience guiding content strategy across multiple channels and teams.
• Proven ability to lead and develop content plans aligned to enrollment goals.

Responsibilities

• Provide strategic editorial direction and prioritize topics supporting institutional goals.
• Develop and enforce content standards, templates, and measurement practices.
• Lead CMS usage and content production across channels with cross-functional partners.
• Establish metrics for awareness, engagement, and conversion; report on outcomes.

Skills

Content strategy

Editing

Writing

Audience research

Strategic communications

Project management

Leadership

Education

Bachelor's degree

Master's degree is preferred

Tools

CMS

Job description

Quinnipiac University seeks a Director of Digital Content Strategy to lead the vision and direction of the university's digital content ecosystem. You will define how the university tells its story across digital platforms, ensuring content is engaging, discoverable, data-informed, and aligned with priorities.

The role focuses on strategy, editorial standards, and content enablement to support enrollment, engagement, and institutional reputation across web, social, email, and emerging platforms.