Director of Demand Sales & Growth

Paraform; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Paraform is seeking a Director to own new business and shape the demand org for the fastest-growing startups in the country. You will lead six to eight account executives and build a second line with future managers.

You’ll design segmentation, vertical coverage, and a scalable outbound motion that leverages VC networks, founder communities, dinners, and conferences to generate pipeline and close deals.

Qualifications

• 7–10 years in sales with four-plus years leading, and visible progression through them.
• You've managed managers, or you're unambiguously ready to.
• Network-led outbound you've personally owned, with investors or events that built pipeline.
• You've built a playbook from scratch and handed it to a team.
• Strong analytical instincts and data-driven decision making.
• Genuine curiosity about Paraform's marketplace model and how to go upmarket.
• Something non-linear in your background, showing unusual career path.

Responsibilities

• Own new business end to end: pipeline generation, deal execution, and attainment across the AE team.
• Design the org: segmentation, vertical coverage, headcount, and upmarket coverage.
• Build the second line: promote internally and hire externally to create a manager bench.
• Install the social-selling motion: VC referrals, dinners, conferences, and repeatable processes.
• Take us upmarket: shift to longer sales cycles and strategic accounts with revenue sharing.
• Partner with marketing, engagement, and product to align go-to-market across the business.

Skills

Sales leadership

Network-led outbound

Playbook development

Team building

Forecasting

Job description

Paraform is seeking a Director to own new business and shape the demand org for the fastest-growing startups in the country. You will lead six to eight account executives and build a second line with future managers.

You’ll design segmentation, vertical coverage, and a scalable outbound motion that leverages VC networks, founder communities, dinners, and conferences to generate pipeline and close deals.