Senior Public Relations Manager - Consumer, Influencer & Entertainment

present of AI; San Francisco (CA); Remote; USD 130,000 - 180,000; Full time

Job summary

Higgsfield, an AI-native creative suite, is seeking a Senior Public Relations Manager to shape the consumer AI narrative across products, launches, and partnerships. You will build trusted relationships with tech, entertainment, and creator media, turning cutting-edge AI capabilities into clear, engaging stories for broad audiences.

You'll lead media outreach, manage agencies, and partner with executives to ensure consistent messaging that resonates with creators and users in a rapidly evolving

Qualifications

• Seasoned communicator with a real network in tech, entertainment, and creator circles.
• Ability to turn complex AI features into clear, compelling stories.
• Experience managing outside agencies and partners.
• Led Global product launches at a fast-growing company and worked with executives.

Responsibilities

• Own the public story of a consumer AI video and image product from launch to partnerships.
• Develop announcements and pitches for media, creators, and entertainment brands.
• Manage outside agencies and guide executives on messaging.
• Explain AI features in plain language to diverse audiences.

Skills

Public relations

Media relations

Agency management

Storytelling

Job description

Senior Public Relations Manager - Consumer, Influencer & Entertainment

Operations · San Francisco Bay Area, USA · Remote · FullTime · Senior level

This role owns the public story of a consumer AI video and image product, from launch announcements to creator and entertainment partnerships. It asks for a seasoned communicator with a real network in tech, entertainment, and creator circles, who can turn complex AI features into clear stories and manage outside agencies. A strong candidate has led global product launches at a fast-growing company and is comfortable working closely with executives.

How it fits the AI era

AI tools can speed up drafting pitches, tracking coverage, and spotting trends in what people are talking about. The product itself also raises questions from artists and filmmakers about creative work and trust, so the messaging has to be careful and sincere. Relationships with journalists, creators, and talent, plus judgment on which cultural moments fit the brand, stay firmly human.

How it builds AI experience

Working at a company that generates video and images from text, image, or link inputs gives close, daily exposure to how creators actually use generative tools. Someone in this role would learn how AI products are launched, explained, and received by the public. To build this experience beforehand, try the tools hands-on, follow how creators and critics discuss AI video, and practice explaining a new feature in plain words.

Worth showing

• Global product launch results
• Top-tier media coverage won
• Creator and talent partnerships
• Explaining AI in plain language
• Agency and media management

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Higgsfield

Higgsfield is an AI-native creative suite that generates cinematic-quality video and images from text, image, or link inputs, per the company.