Director of Demand Gen: Remote Growth Leader

Dispatch; Boston (MA); Remote; CAD 196,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, vision package

401(k) with company match

Paid parental leave

Wellness and adventure fund

Uber credits

Flexible PTO and holidays

Job summary

Dispatch is seeking a Director of Demand Generation to own demand gen for Dispatch and Youreka, shaping marketing strategy and guiding the BDR team's targets. This hands-on, builder role starts with strategy and campaigns and grows with the marketing function as it proves its value.

Reporting to the CEO, you will build a functioning marketing engine, define investment focus, sharpen product positioning, and lead major product launches. This remote role offers a base salary and bonus eligibility.

Qualifications

• 5–10 years of marketing experience including specific focus on demand generation.
• Startup-tested operator—hands-on and able to build programs with limited resources.
• Proven track record of owning a marketing function or team from an early stage.
• Experience managing a demand-generation/marketing function; plus experience leading a team on a sales-style comp plan is a plus.
• Analytical, first-principles thinker who can diagnose channels and tactics that drive results.
• Strong written communicator who can turn product value into compelling narratives.
• B2B SaaS experience preferred; experience in field service, home services, or enterprise software is a plus.

Responsibilities

• Own demand generation and growth strategy; manage marketing automation and CRM; build a measurable pipeline with sales.
• Identify segments, use cases, and messages that convert; sharpen targeting and messaging.
• Build a content engine (website copy, case studies, thought leadership) to support demand and conversion.
• Lead the BDR team strategy and targets; manage marketing team resources and future hires.
• Diagnose marketing channel mix and prioritize investments.
• Establish processes, reporting, and KPIs for the function.
• Be a strategic leader for Dispatch’s growth functions.

Skills

Demand generation

Growth marketing

Marketing analytics

Team leadership

Content creation

Strategic planning

CRM

Marketing automation

Tools

Marketing automation

CRM

Job description

Dispatch is seeking a Director of Demand Generation to own demand gen for Dispatch and Youreka, shaping marketing strategy and guiding the BDR team's targets. This hands-on, builder role starts with strategy and campaigns and grows with the marketing function as it proves its value.

Reporting to the CEO, you will build a functioning marketing engine, define investment focus, sharpen product positioning, and lead major product launches. This remote role offers a base salary and bonus eligibility.