Director, Customer Growth & Advocacy

Keyfactor, Inc.; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Keyfactor, Inc. is seeking a Director of Customer Marketing to lead customer programs that drive adoption, retention, expansion, and advocacy.

This role reports to the VP of Product Customer Marketing and works across Customer Success, Sales, Product, and Marketing to translate customer signals into roadmap and go-to-market input. Applicants must be legally authorized to work in the United States or Canada.

Qualifications

• Must have substantial experience leading customer marketing initiatives and managing cross-functional teams.
• Proven ability to drive revenue impact through customer programs and advocacy.

Responsibilities

• Define and lead Keyfactor's customer marketing strategy across adoption, retention, expansion, and advocacy, building a connected program calendar the business can plan against.
• Drive awareness and adoption across the installed base, in partnership with Customer Success and Product Marketing.
• Build renewal and expansion programs in partnership with Revenue Marketing, Sales, and Customer Success, aligning with renewal windows and product whitespace.
• Own the customer advocacy and referral engine, including references, case studies, and referrals to support Sales and Analyst Relations.

Job description

Keyfactor, Inc. is seeking a Director of Customer Marketing to lead customer programs that drive adoption, retention, expansion, and advocacy.

This role reports to the VP of Product Customer Marketing and works across Customer Success, Sales, Product, and Marketing to translate customer signals into roadmap and go-to-market input. Applicants must be legally authorized to work in the United States or Canada.