Head of Growth, Brand & Customer Experience

Bath Concepts

Libertyville (IL)

On-site

USD 150,000 - 230,000

Full time

6 days ago

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Job summary

Bath Concepts Industries, LLC. seeks a VP of Marketing to provide strategic leadership for marketing initiatives, brand development, and customer engagement. You will oversee Creative, Call Center, and Social Media, aligning efforts with growth strategies and executive goals.

You will collaborate with leadership to strengthen brand awareness, enhance customer experience, and drive business growth across channels.

Qualifications

~10 years of experience in a senior marketing leadership role.
Experience leading multiple departments or cross-functional teams.
Strong understanding of marketing strategy, brand management, and customer engagement.

Responsibilities

Develop and oversee comprehensive marketing strategies aligned with company goals.
Lead Creative, Call Center, and Social Media departments.
Set department goals, performance expectations, and KPIs.
Oversee brand positioning and customer engagement campaigns.
Collaborate with executives to identify growth opportunities.
Monitor market trends and opportunities for innovation.
Manage departmental budgets and investments to maximize ROI.
Ensure consistent brand messaging across channels.
Mentor department leadership and foster development.
Provide updates and strategic recommendations to executives.
Perform other related duties as assigned.