Director of Cross-Portfolio Promotion & Activation

Allergan Aesthetics, an AbbVie Company; Irvine (CA); On-site; USD 160,000 - 230,000; Full time

Job summary

AbbVie Allergan Aesthetics in Irvine seeks a Director, Cross-Portfolio Promotion & Portfolio Activation to own cross-brand promotion and activation initiatives, ensuring campaigns, HCP tools, and cross-brand efforts are aligned and executed with precision.

The role sits at the intersection of brand strategy, commercial execution, and analytics, translating portfolio priorities into actionable programs across Facial, Body, Skin, and Plastics, collaborating with Sales, field, and communications.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• MBA preferred or equivalent advanced degree.
• 8+ years of progressive brand/portfolio marketing experience.
• Experience in aesthetics/pharma healthcare preferred.

Responsibilities

• Own end-to-end development, execution, and performance tracking of cross-portfolio programs.
• Define strategic framework, creative direction, and commercial application of cross-portfolio promotions.
• Identify multi-brand bundles and promotional constructs to maximize synergy.
• Collaborate with brand teams, Medical Affairs, PR/Communications, and agencies.
• Build a portfolio campaign calendar with integrated, sequenced execution.
• Coordinate timing, messaging, channel strategy across brands.
• Lead development of HCP-facing tools and materials.
• Define and report KSIs and performance insights.
• Partner with analytics to build measurement frameworks.
• Prepare executive-level board slides and Monthly Marketing calls.

Skills

Multi-channel Campaigns

Program Management

Analytics & KPIs

Executive Communication

Cross-functional Collaboration

Education

Bachelor's degree in Marketing/Business related field

MBA preferred

Job description

AbbVie Allergan Aesthetics in Irvine seeks a Director, Cross-Portfolio Promotion & Portfolio Activation to own cross-brand promotion and activation initiatives, ensuring campaigns, HCP tools, and cross-brand efforts are aligned and executed with precision.

The role sits at the intersection of brand strategy, commercial execution, and analytics, translating portfolio priorities into actionable programs across Facial, Body, Skin, and Plastics, collaborating with Sales, field, and communications.