Director, Cross-Portfolio Marketing & Activation

Allergan; Irvine (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

AbbVie seeks a Director of Cross-Portfolio Promotion & Portfolio Activation to lead cross-brand initiatives across Allergan Aesthetics. The role drives portfolio-wide activation, integrated campaigns, and HCP-facing tools with a focus on cohesion across Facial, Body, Skin, and Plastics brands.

You'll translate portfolio priorities into actionable programs, requiring strong governance, analytics, and collaboration with Brand, Sales, field, and communications teams. Moderate travel is expected.

Qualifications

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 8+ years in brand management, portfolio marketing, or integrated marketing, ideally in aesthetics/pharma/healthcare.
• Experience developing multi-channel campaigns and strategies.
• Strong program management with cross-functional calendars.
• Analytical capability with KPIs/KSIs and actionable insights.
• Excellent communication and influencing skills; ability to present to executives.

Responsibilities

• Own end-to-end development, execution, and performance tracking of cross-portfolio programs and offerings.
• Define strategic framework, creative direction, and commercial application of cross-portfolio promotions.
• Identify multi-brand bundles and tiered programs to maximize portfolio synergy.
• Partner with brand teams, Medical Affairs, PR/Communications, and agencies to deliver quality programs.

Skills

Brand management

Portfolio marketing

Integrated marketing

Campaign development

Analytical skills

Executive communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, or related field

MBA preferred

Job description

AbbVie seeks a Director of Cross-Portfolio Promotion & Portfolio Activation to lead cross-brand initiatives across Allergan Aesthetics. The role drives portfolio-wide activation, integrated campaigns, and HCP-facing tools with a focus on cohesion across Facial, Body, Skin, and Plastics brands.

You'll translate portfolio priorities into actionable programs, requiring strong governance, analytics, and collaboration with Brand, Sales, field, and communications teams. Moderate travel is expected.