Director, Cross-Portfolio Activation & Marketing

Allergan Aesthetics; Irvine (CA); On-site; USD 161,000 - 305,000; Full time

Job summary

Allergan Aesthetics, an AbbVie company, seeks a Director of Cross-Portfolio Promotion & Portfolio Activation to lead cross-brand initiatives, integrate campaigns, and build HCP-facing tools across Facial, Body, Skin, and Plastics.

The role blends brand strategy, commercial execution, and analytics, requiring strong program management, collaboration with Sales, field teams, and communications to drive cohesive activation and measurable results.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• MBA preferred for senior leadership.
• 8+ years in brand management, portfolio marketing, or integrated marketing in healthcare.
• Experience with multi-channel campaigns and KPI/KSIs.
• Strong program management and cross-functional collaboration.
• Excellent communication and executive presentation skills.

Responsibilities

• Own end-to-end development, execution, and performance tracking of cross-portfolio promotional programs and product offering initiatives, serving as the single accountable leader for program integrity and outcomes.
• Define the strategic framework, creative direction, and commercial application of cross-portfolio promotions, ensuring alignment with broader portfolio strategy and individual brand objectives.
• Identify and develop multi-brand product offering bundles, tiered programs, and promotional constructs that maximize synergy across the AA portfolio and drive incremental practice revenue.
• Partner cross-functionally with brand teams, Medical Affairs, PR/Communications, and agency partners to bring cross-portfolio programs to market with consistency and quality.
• Build and manage a portfolio campaign calendar that maps all major portfolio-level initiatives, ensuring integrated, logically sequenced execution across brands and channels.
• Coordinate with brand, commercial, and communications teams to align timing, messaging, and channel strategy — minimizing conflicts and maximizing synergy across campaigns.
• Serve as the connective tissue between brand-level planning and portfolio-level execution, proactively identifying and resolving gaps in activation.
• Lead the development of HCP-facing tools, resources, and materials that support cross-portfolio programs and product offerings, enabling the field team to effectively communicate the breadth and value of the AA portfolio in clinical and practice settings.
• Define, track, and report on tactical Key Success Indicators (KSIs) for cross-portfolio promotion and product offering programs, identifying execution gaps and areas of opportunity.
• Develop and deliver actionable performance insights to inform portfolio strategy priorities and resource allocation decisions.
• Partner with MABI and analytics partners to build consistent measurement frameworks for cross-portfolio initiatives.
• Partner on the development of operational meeting agendas, frameworks, and materials, supporting alignment and decision-making across stakeholder groups.
• Lead board slide development for cross-portfolio activation initiatives, translating complex performance data and strategic narratives into clear, executive-level communications.
• Contribute to Monthly Marketing Calls and other portfolio brand forums as needed.

Skills

Brand management

Portfolio marketing

Integrated marketing

Campaign development

Analytics / KPIs

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, or related field

MBA preferred

Job description

Allergan Aesthetics, an AbbVie company, seeks a Director of Cross-Portfolio Promotion & Portfolio Activation to lead cross-brand initiatives, integrate campaigns, and build HCP-facing tools across Facial, Body, Skin, and Plastics.

The role blends brand strategy, commercial execution, and analytics, requiring strong program management, collaboration with Sales, field teams, and communications to drive cohesive activation and measurable results.