Director of Cross-Channel Experimentation (Atlanta)

Infor Inc.; Atlanta (GA); Sur place; USD 140 000 - 210 000; Plein temps

Résumé du poste

Infor Inc. is seeking a Director of Marketing Experimentation to lead a unified testing program across web, email, paid media, and chat.

This role will own the experimentation methodology, coordinate prioritizations across four channel teams, and serve as the primary owner of testing results for stakeholders and executives. You will drive cross-functional collaboration, ensure proper instrumentation, and guide teams outside your direct reporting line.

Qualifications

• Experience owning a digital experimentation or conversion optimization program.
• Experience running experimentation across more than one digital channel.
• Working knowledge of experiment design statistics (power, MDE, sequential testing, multiple comparisons).
• Experience presenting test results and recommendations to senior leadership.
• Experience leading a program through teams outside direct reporting lines.
• Experience diagnosing digital measurement and event tracking issues.
• Experience managing an agency or vendor.

Responsabilités

• Own the experimentation methodology across four channels: web, email, paid media, and chat.
• Coordinate priorities across channel teams via a shared backlog and resolve conflicts for tests competing for audiences.
• Review and approve experiment designs before build; decline tests that cannot conclude or are not properly instrumented.
• Communicate results through regular reporting cadence and translate findings into actionable recommendations for leadership.
• Build demand for experimentation across the organization by onboarding new teams and coaching partners on testable ideas.
• Partner with analytics and marketing tech to close measurement gaps that block valid testing.
• Manage the experimentation agency relationship and direct analyst support for readouts and significance analysis.

Connaissances

Experimentation program ownership

Multi-channel testing

Statistical design knowledge

Executive communication

Cross-functional leadership

Agency/vendor management

Description du poste

Infor Inc. is seeking a Director of Marketing Experimentation to lead a unified testing program across web, email, paid media, and chat.

This role will own the experimentation methodology, coordinate prioritizations across four channel teams, and serve as the primary owner of testing results for stakeholders and executives. You will drive cross-functional collaboration, ensure proper instrumentation, and guide teams outside your direct reporting line.