Director, Marketing

Infor Inc.; Atlanta (GA); On-site; USD 140,000 - 210,000; Full time

Job summary

Infor Inc. is seeking a Director of Marketing Experimentation to lead a unified testing program across web, email, paid media, and chat.

This role will own the experimentation methodology, coordinate prioritizations across four channel teams, and serve as the primary owner of testing results for stakeholders and executives. You will drive cross-functional collaboration, ensure proper instrumentation, and guide teams outside your direct reporting line.

Qualifications

• Experience owning a digital experimentation or conversion optimization program.
• Experience running experimentation across more than one digital channel.
• Working knowledge of experiment design statistics (power, MDE, sequential testing, multiple comparisons).
• Experience presenting test results and recommendations to senior leadership.
• Experience leading a program through teams outside direct reporting lines.
• Experience diagnosing digital measurement and event tracking issues.
• Experience managing an agency or vendor.

Responsibilities

• Own the experimentation methodology across four channels: web, email, paid media, and chat.
• Coordinate priorities across channel teams via a shared backlog and resolve conflicts for tests competing for audiences.
• Review and approve experiment designs before build; decline tests that cannot conclude or are not properly instrumented.
• Communicate results through regular reporting cadence and translate findings into actionable recommendations for leadership.
• Build demand for experimentation across the organization by onboarding new teams and coaching partners on testable ideas.
• Partner with analytics and marketing tech to close measurement gaps that block valid testing.
• Manage the experimentation agency relationship and direct analyst support for readouts and significance analysis.

Skills

Experimentation program ownership

Multi-channel testing

Statistical design knowledge

Executive communication

Cross-functional leadership

Agency/vendor management

Job description

Director, Marketing

Department: Marketing

Employment Type: Full Time

Location: Atlanta

Description

Infor is looking for a Director of Experimentation to lead a unified testing program across four digital channels: web, email, paid media, and chat. Experimentation is active in each channel today but managed separately, and this role becomes its single dedicated owner.

You will own the method the channels follow, coordinate priorities across teams you do not manage, and make results clear to stakeholders and senior leadership. Success in this role depends as much on cross-functional communication as on analytical rigor.

A Typical Day in the Life Includes:

• Owning the experimentation methodology used across web, email, paid media, and chat, including hypothesis standards, sample sizing, statistical thresholds, and analysis practices
• Coordinating priorities across the four channel teams through a shared backlog, resolving conflicts when tests compete for the same audience or surface
• Reviewing and approving experiment designs before build, declining tests that cannot conclude or are not properly instrumented
• Communicating results through a regular reporting cadence and translating findings into recommendations leadership can act on
• Building demand for experimentation across the organization by bringing new teams into the program and coaching partners on what makes a testable idea
• Partnering with analytics and marketing technology teams to close measurement gaps that block valid testing
• Managing the experimentation agency relationship and directing analyst support on readouts and significance analysis

Basic Qualifications:

• Experience owning a digital experimentation or conversion optimization program, rather than executing tests within one
• Experience running experimentation across more than one digital channel
• Working knowledge of experiment design statistics: statistical power, minimum detectable effect, sequential testing risks, and multiple comparisons
• Experience presenting test results and recommendations to senior leadership
• Experience leading a program through teams outside of direct reporting lines
• Experience diagnosing digital measurement and event tracking issues
• Experience managing an agency or vendor

Preferred Qualifications:

• Experience in enterprise B2B marketing with long sales cycles and low conversion volumes
• Hands-on experience with GA4, tag management, and a testing or personalization platform
• Experience with email experimentation under current inbox privacy and bot-activity constraints
• Experience with paid media incrementality testing, including geo holdout designsExperience running experimentation alongside a personalization program on shared surfaces