Head of Media Experimentation & Engagement

NBCUniversal; New York (NY); Hybrid; USD 135,000 - 180,000; Full time

Benefits offered by this job

Hybrid work schedule

Benefits package

Job summary

NBCUniversal is seeking an accomplished Director of Media Experimentation & Engagement to lead our incrementality and engagement measurement program. You will own the learning agenda, set rigorous standards, and translate test results into actionable budget guidance for leadership across Performance and Device media.

You will manage a small analytic pod, mentor staff, and partner closely with Growth Strategy, Decision Sciences, and Finance to calibrate MMM, MTA, and experimentation across

Qualifications

• 8+ years of experience in media measurement and analytics, including leadership of teams.
• 5+ years in experimentation design and causal inference for media.
• Strong knowledge of MMM, MTA, and experimentation with ability to translate results into decisions.
• Fluent in SQL and Excel; proficient in Python or R for data analysis.

Responsibilities

• Own and scale the experimentation roadmap with budget-grade decision rigor.
• Lead engagement measurement for subscriber engagement and retention.
• Oversee holdout design and execution across multiple media.
• Collaborate with Media Partners on exposure mapping and lift measurement.
• Calibrate MMM and MTA as the source of truth for measurement.
• Manage relationships with incrementality vendors and onboarding.

Skills

Media measurement

Experimentation design

Executive communication

Vendor management

Tools

SQL

Excel

Python/R

Job description

NBCUniversal is seeking an accomplished Director of Media Experimentation & Engagement to lead our incrementality and engagement measurement program. You will own the learning agenda, set rigorous standards, and translate test results into actionable budget guidance for leadership across Performance and Device media.

You will manage a small analytic pod, mentor staff, and partner closely with Growth Strategy, Decision Sciences, and Finance to calibrate MMM, MTA, and experimentation across