Senior Loyalty Promotions Marketing Manager

Lowe's; Mooresville (NC); Sur place; USD 130 000 - 170 000; Plein temps

Résumé du poste

Lowe's Companies, Inc. is seeking a Senior Marketing Manager of Loyalty Promotions based at our Mooresville headquarters.

This leadership role will own the promotional roadmap across the customer lifecycle, partnering with Merchandising, Finance, CRM, Marketing, Product, Technology, and Engineering to drive customer lifetime value and engagement. You will define event value propositions, grow personalization capabilities, and establish a robust measurement framework to optimize promotional

Qualifications

• Bachelor's degree or equivalent experience in marketing or business.
• 8–10 years of general marketing experience.
• 5 years in retail promotions strategy or growth roles.
• 5 years of brand or integrated marketing leadership.
• Proven experience building promotional strategy at scale.
• Strong analytical expertise with measurement design.

Responsabilités

• Define and execute loyalty promotions roadmap across the customer lifecycle.
• Lead cross-functional collaboration with Merchandising, Finance, CRM, Marketing, Product, Technology, and Engineering.
• Develop measurement framework to optimize promotional effectiveness.
• Lead Member Week and marquee loyalty events.
• Mentor and develop a team of assistant marketing managers.

Connaissances

Promotional strategy

Marketing leadership

Analytical skills

Cross-functional collaboration

Formation

Bachelor's degree in Business Administration, Merchandising, Marketing

Description du poste

Lowe's Companies, Inc. is seeking a Senior Marketing Manager of Loyalty Promotions based at our Mooresville headquarters.

This leadership role will own the promotional roadmap across the customer lifecycle, partnering with Merchandising, Finance, CRM, Marketing, Product, Technology, and Engineering to drive customer lifetime value and engagement. You will define event value propositions, grow personalization capabilities, and establish a robust measurement framework to optimize promotional