Director of CRM Growth & Strategy (Multi-Market)

Neko Health AB; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Neko Health AB is seeking a senior CRM leader to define and scale our CRM function as a core growth engine. You will shape strategy, operating model, and investments, building a multi-market team and driving measurable impact on bookings, retention and revenue.

You will oversee vendor relationships, budget, and tooling while partnering with Marketing, Comms, and Product to execute across lifecycle channels and improve patient engagement.

Qualifications

• Extensive experience leading CRM, lifecycle or retention marketing teams.
• Proven ability to set CRM strategy and own business outcomes (bookings, revenue).
• Experience scaling CRM functions with org design and operating model.
• Demonstrated skill in large-scale experimentation and data-driven decisions.
• Comfort using AI tools to improve speed, scale and quality.

Responsibilities

• Define long-term CRM strategy and multi-market roadmap across acquisition, conversion and retention.
• Own CRM growth outcomes, with baselines and targets aligned to Growth leadership.
• Design a cohesive CRM program spanning nurture, lifecycle, and re-engagement.
• Scale CRM across US and new markets with regional localization and compliance.
• Establish test-and-learn framework and ensure results drive decisions.
• Build the CRM organization: hire leaders, define regional structure, and grow leaders.

Skills

CRM strategy

Lifecycle marketing

Team leadership

Experimentation at scale

AI in marketing

Cross-market CRM

Job description

Neko Health AB is seeking a senior CRM leader to define and scale our CRM function as a core growth engine. You will shape strategy, operating model, and investments, building a multi-market team and driving measurable impact on bookings, retention and revenue.

You will oversee vendor relationships, budget, and tooling while partnering with Marketing, Comms, and Product to execute across lifecycle channels and improve patient engagement.