Director of Creator & Influencer Strategy

monsterenergy; Corona (CA); On-site; USD 136,000 - 181,000; Full time

Job summary

Monster Energy is seeking a Creator and Influencer Director to architect and lead the creator and influencer ecosystem across our Strategic Brands portfolio, positioning Reign, NOS, Bang, Storm, and Full Throttle at the center of culture and consumer conversation.

This leader will establish the long-term vision, operating model, and talent strategy for creator partnerships, building a scalable function that accelerates brand equity, deepens consumer engagement, and delivers measurable business

Qualifications

• Bachelor's degree in Marketing, Business or Communications preferred.
• 7+ years in creator/influencer marketing with top-talent relationships.
• 7+ years in social media or brand marketing and communications.

Responsibilities

• Set creator and influencer marketing strategy for five brands.
• Lead and develop the creator marketing team.
• Approve creators and manage top talent relationships.
• Build scalable processes for creator programs across brands.
• Define measurement linking creator work to business results.
• Direct creator-led events and activations.

Skills

Creator marketing

Talent relationships

Social media marketing

Brand marketing

Contract negotiation

Budget management

Education

Bachelor's degree in Marketing, Business or Communications

Tools

MS Office

CRM tools

Google Analytics

Job description

Monster Energy is seeking a Creator and Influencer Director to architect and lead the creator and influencer ecosystem across our Strategic Brands portfolio, positioning Reign, NOS, Bang, Storm, and Full Throttle at the center of culture and consumer conversation.

This leader will establish the long-term vision, operating model, and talent strategy for creator partnerships, building a scalable function that accelerates brand equity, deepens consumer engagement, and delivers measurable business