Creator and Influencer Director

Monster Energy; Corona, Miami, New York (CA, FL, NY); On-site; USD 136,000 - 181,000; Full time

Job summary

Monster Energy is seeking a Creator and Influencer Director to architect and lead the creator ecosystem for the Strategy Brands portfolio, spanning Reign, NOS, Bang, Storm, and Full Throttle. You will set long-term vision, operating model, and talent strategy for creator partnerships to accelerate brand equity and consumer engagement.

You will hire and lead the creator marketing team, approve partnerships, and build scalable processes—from sourcing to contracts and campaigns—while aligning with

Qualifications

• 7+ years in creator/influencer marketing with top-talent relationships.
• Experience managing agencies and negotiating contracts.
• Strong social media and brand marketing background.

Responsibilities

• Set the creator and influencer marketing strategy across five brands.
• Hire, lead, and develop the creator marketing team.
• Approve top talent and manage key relationships.
• Build cross-brand processes for creator programs.
• Define measurement and connect to business results.
• Direct creator-led events and activations.
• Collaborate with Legal and Finance on contracts and disclosures.

Skills

Creator marketing strategy

Team leadership

Contract negotiation

Agency management

Marketing analytics

Education

Bachelor's degree in Marketing/Business/Communications

Job description

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

The Creator and Influencer Director will architect and lead the creator and influencer ecosystem for the Strategic Brands portfolio, positioning Reign, NOS, Bang, Storm, and Full Throttle at the center of culture and consumer conversation. This leader will establish the long-term vision, operating model, and talent strategy for creator partnerships, building a scalable function that accelerates brand equity, deepens consumer engagement, and delivers measurable business impact.

The Impact You'll Make:

• Set the creator and influencer marketing strategy for all five Strategic Brands, including goals, cross-brandprioritization, and budget and resource allocation aligned to each brand's objectives and long-term growth.
• Hire, lead, and develop the creator marketing team, starting with the Manager, Creator & Influencer Marketing.
• Approve the creators, athletes, and partners each brand works with, set the brand-safety standards they arescreened against, and personally manage relationships with top talent.
• Build the processes, workflows, and agency support that run creator programs consistently across the portfolio —from briefing and sourcing through vetting, contracts, usage rights, and publishing.
• Select and manage the roster of outside agencies, talent managers, and platforms, setting scope and performance expectations.
• Define how creator and influencer work is measured and connect it to brand and business results.
• Direct standout creator-led events and activations that earn attention for the brands.
• Partner with Legal and Finance on creator contracts, own the disclosure and FTC framework, and lead across thesocial, brand, insights, legal, and finance teams.

Who You Are:

• Bachelor's Degree in the field of Marketing, Business, Communications or other related fields preferred
• 7+ years of experience in creator, influencer, talent, or earned-media marketing,including owning top-talent relationships, managing agencies, and negotiating contracts
• 7+ years of experience in social media marketing, brand marketing, orcommunications.
• Proficient with Microsoft Office (PowerPoint, Excel, Word, Outlook), plus project management andcreator/influencer tracking tools.
• Deep understanding of the creator landscape across platforms;ability to earn a creator's trust and defend a program in a business review; comfort working across communities(motorsport, fitness, mainstream); and a preference for earned, authentic content over paid, polished content.

Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location.

Pay Range

$135,750 - $181,000 USD

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