Brand Marketing Director — NOS & Full Throttle

Monster Energy; Corona (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Monster Energy, Corona, CA, seeks a Director, Brand Marketing for NOS and Full Throttle Energy to lead strategy and consumer marketing for two iconic brands. You will report to the Brand GM and help shape long-term plans, targeting, and investment to accelerate growth.

The role requires guiding a high-performing team, translating insights into integrated plans, and driving speed and discipline across media, innovation, and in-market activation.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Communications or related field preferred.
• 7+ years of experience in marketing and/or brand management.
• 5+ years of experience in consumer packaged goods (CPG) industry preferred, passion for motor sports a plus!
• Proficiency with Microsoft Office, Social Media, Click Up, & Nielsen.
• Strong Cross-functional collaboration with the ability to influence at all levels.
• Proven leadership and team management experience.

Responsibilities

• Brand Strategy & Business Planning: Partner with the Brand GM to build the long-term brand strategy and annual business plan for NOS and Full Throttle, including positioning, consumer targeting, portfolio priorities, growth objectives, and marketing investment.
• Team Leadership: Manage, coach, and develop the brand marketing team, including direct reports; set priorities, advise on day-to-day brand decisions, and build team capability in strategic thinking and execution.
• Annual Media Plan & Production: Work with the GM and creative & media agency partners to develop the annual media plan and oversee creative development and production, ensuring every touchpoint is on-strategy and true to each brand's identity.
• New Product Launches: Lead go-to-market planning for new flavors, formats, and innovation, from consumer insight and concept through launch messaging, packaging input, and in-market performance tracking.
• Shopper & Regional Marketing Partnership: Partner with the shopper marketing and regional marketing teams to bring brand plans to life in market, aligning retailer programs, merchandising, promotions, and local activations with the brand strategy.
• Brand Equity & Performance: Monitor brand health, consumer trends, competitive activity, and syndicated data to measure results, refine plans, and identify new opportunities for growth.

Skills

Brand marketing

Leadership

Cross-functional collaboration

Strategic planning

Marketing strategy

Education

Bachelor's degree in Business Administration, Marketing, Communications or related field

Tools

Microsoft Office

Social Media

Click Up

Nielsen

Job description

Monster Energy, Corona, CA, seeks a Director, Brand Marketing for NOS and Full Throttle Energy to lead strategy and consumer marketing for two iconic brands. You will report to the Brand GM and help shape long-term plans, targeting, and investment to accelerate growth.

The role requires guiding a high-performing team, translating insights into integrated plans, and driving speed and discipline across media, innovation, and in-market activation.