Channel Strategy Director - Foodservice & On-Premise

Monster Energy; Chicago (IL); On-site; USD 116,000 - 154,000; Full time

Job summary

Monster Energy seeks a senior channel strategy professional to bridge Monster Energy with distributors, Foodservice, and On Premise partners. You will analyze market trends, craft growth opportunities, and drive commercialization plans with cross-functional teams to expand volume and share.

The role emphasizes developing compelling stories, defining KPIs, and leading annual business plans while balancing strategic thinking with hands-on execution across key customer channels.

Qualifications

• Bachelor's degree in a related field.
• 5+ years in CPG/FMCG/beverage industries.
• 5+ years partnering with retailers/distributors/route-to-market.
• Proven ability to develop, execute, and track annual business plans.
• Strong analytical and data-driven decision making.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Own and drive the annual channel strategy and planning process, identifying growth opportunities.
• Lead channel-specific strategies and embed initiatives into distributor planning tools.
• Partner with stakeholders to build value cases and pricing/packaging strategies.
• Establish and monitor channel KPIs with scorecards and frameworks.
• Create selling stories, decks, and tools to enable sell-in and execution.
• Manage distributor incentive programs to maximize ROI.
• Analyze channel performance, market trends, and customer insights for growth opportunities.
• Collaborate with regional teams and distributors to bring brand priorities to market.

Skills

Channel strategy

Sales analytics

Stakeholder influence

Education

Bachelor's degree (Business Administration, Marketing, Finance, or related)

Tools

Microsoft Office (Excel, PowerPoint)

Job description

Monster Energy seeks a senior channel strategy professional to bridge Monster Energy with distributors, Foodservice, and On Premise partners. You will analyze market trends, craft growth opportunities, and drive commercialization plans with cross-functional teams to expand volume and share.

The role emphasizes developing compelling stories, defining KPIs, and leading annual business plans while balancing strategic thinking with hands-on execution across key customer channels.