Director of Content Strategy & GTM Enablement

Planisware; San Francisco (CA); Hybride; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

3 weeks paid vacation

Paid holidays

Up to 4 months maternity leave

Paternity leave

Life, short and long-term disability保险

Company annual kick-off trip

401(k) plan with company variable)}

Health, dental, and vision insurance

FSA plan, including employer contrib.

Cell phone and internet allowances

Quarterly events/monthly happy hour

Company charitable donation match

Community outreach

Tuition assistance program

Graduate program

Résumé du poste

Planisware is seeking a Director of Content Strategy & Market Enablement in San Francisco to shape how Planisware’s vision is communicated, translate it into compelling narratives, scalable content, and effective go-to-market execution.

You will partner with product, sales and marketing to ensure messaging is clear and impactful from executive conversations to campaign activation, while building a scalable content engine that drives growth, adoption, and market differentiation.

Qualifications

• 8+ years of experience in an enterprise B2B marketing, content, or GTM role.
• Experience translating complex platforms into clear narratives.
• Experience supporting product launches in complex technical environments.
• Ability to build scalable content strategies.
• Understanding of enterprise buying cycles.
• Strong cross-functional collaboration.
• Strong prioritization and simplification skills.

Responsabilités

• Shape and evolve Planisware’s narrative across platforms, solutions, and key innovations (including AI and decision intelligence).
• Translate complex capabilities into clear, differentiated business value.
• Ensure messaging consistency across industries and buyer journeys.
• Support executive storytelling and strategic communications.
• Build and lead a content strategy aligned with Planisware’s positioning.
• Define editorial pillars tied to market priorities.
• Oversee high-impact content across channels and formats.
• Elevate content from volume-driven to insight-driven.
• Shape messaging for major platform and AI launches.
• Align with Product and Sales before, during, after launches.
• Develop scalable enablement assets.
• Ensure adoption across go-to-market teams.
• Establish scalable content and messaging operating model.
• Define governance and workflows.
• Connect narrative, content, and GTM execution.
• Define measurement of narrative and content effectiveness; Track adoption and pipeline influence.
• Refine content based on feedback and data.

Description du poste

Planisware is seeking a Director of Content Strategy & Market Enablement in San Francisco to shape how Planisware’s vision is communicated, translate it into compelling narratives, scalable content, and effective go-to-market execution.

You will partner with product, sales and marketing to ensure messaging is clear and impactful from executive conversations to campaign activation, while building a scalable content engine that drives growth, adoption, and market differentiation.