Director of Content Strategy and Market Enablement

Planisware; San Francisco (CA); Hybrid; USD 180,000 - 230,000; Full time

Benefits offered by this job

Paid holidays

Maternity/Paternity leave

Health, dental, and vision insurance

401(k) plan with company contributions

Tuition assistance program

Graduate program

Job summary

Planisware is seeking a Director of Content Strategy & Market Enablement to shape how Planisware’s vision is communicated and how it translates into compelling narratives, scalable content, and effective go-to-market execution. This role sits at the intersection of platform storytelling, solution positioning, and commercial enablement.

You will define how we articulate our value across industries and use cases, while building a content engine that supports growth, adoption, and market

Qualifications

• 8+ years of experience in an enterprise B2B marketing, content, or GTM role.
• Experience translating complex platforms into clear narratives.
• Experience supporting product launches in complex technical environments.
• Ability to build scalable content strategies.
• Understanding of enterprise buying cycles.
• Strong cross-functional collaboration.
• Strong prioritization and simplification skills.

Responsibilities

• Shape and evolve Planisware’s narrative across platforms and key innovations (including AI).
• Translate complex capabilities into clear, differentiated business value.
• Ensure messaging consistency across industries and the buyer journey.
• Support executive storytelling and strategic communications.
• Build and lead a content strategy aligned with Planisware’s positioning.
• Define editorial pillars tied to market priorities.
• Oversee high-impact content across channels and formats.
• Elevate content from volume-driven to insight-driven.
• Shape messaging for major platform and AI launches.
• Align with Product and Sales before, during, after launches.
• Ensure adoption across go-to-market teams.
• Establish scalable content and messaging operating model.
• Define governance and workflows.
• Connect narrative, content, and GTM execution.
• Define measurement of narrative and content effectiveness.
• Track adoption and pipeline influence.
• Refine content based on feedback and data.

Skills

Enterprise B2B marketing

Content strategy

GTM strategy

Narrative translation

Product launch support

Scalable content strategies

Enterprise buying cycles

Cross-functional collaboration

Prioritization & simplification

Job description

Planisware is a leading provider of Strategic Portfolio Management (SPM) solutions, helping organizations connect strategy to execution and drive better business outcomes.

Our platform enables companies to plan, prioritize, and deliver complex initiatives across R&D, IT, and capital projects, with strong adoption across pharmaceutical, medical device, manufacturing, energy, and financial services industries.

With a strong foundation, global presence, and continued growth, Planisware is uniquely positioned to shape the future of portfolio management.

About the role:

We are looking for a Director of Content Strategy & Market Enablement to shape how Planisware’s vision is communicated and how it translates into compelling narratives, scalable content, and effective go-to-market execution.

This role sits at the intersection of platform storytelling, solution positioning, and commercial enablement. You will define how we articulate our value across industries and use cases, while building a content engine that supports growth, adoption, and market differentiation.

You will partner closely with Product, Sales, and Marketing teams to ensure that our messaging is clear, consistent, and impactful from executive conversations to campaign activation.

Responsibilities:

Platform Narrative & Value Articulation

• Shape and evolve Planisware’s narrative across platforms, solutions, and key innovations (including AI and decision intelligence)
• Translate complex capabilities into clear, differentiated business value
• Ensure consistency of messaging across industries and the buyer journey
• Support executive storytelling and strategic communications

Content Strategy & Thought Leadership

• Build and lead a content strategy aligned with Planisware’s positioning
• Define editorial pillars tied to market priorities
• Oversee high-impact content across various channels and formats
• Elevate content from volume-driven to insight-driven
• Shape messaging for major platform and AI launches
• Align with Product and Sales before, during, after launches
• Ensure adoption across go-to-market teams
• Establish scalable content and messaging operating model
• Define governance and workflows
• Connect narrative, content, and GTM execution

Performance & Impact

• Define measurement of narrative and content effectiveness
• Track adoption and pipeline influence
• Refine content based on feedback and data

Qualifications:

• 8+ years of experience in an enterprise B2B marketing, content, or GTM role
• Experience translating complex platforms into clear narratives
• Experience supporting product launches in complex technical environments
• Ability to build scalable content strategies
• Understanding of enterprise buying cycles
• Strong cross-functional collaboration
• Strong prioritization and simplification skills

What Success Looks Like:

• Clear, differentiated narrative that positions Planisware as an industry leader
• Strong alignment across Product, Sales, and Marketing
• Scalable, impact-focused content engine
• Strong adoption and market resonance

Why This Role Matters:

As Planisware expands its platform and AI capabilities, how we communicate our value becomes a critical differentiator. This role ensures that our innovation is clearly understood, effectively communicated, and translated into business impact.

Benefits and Perks:

• Paid holidays
• Up to 4 months maternity leave
• Paternity leave
• Life, short and long-term disability insurance
• Company annual kick-off trip
• 401(k) plan with company variable contribution
• Health, dental, and vision insurance
• FSA plan, including employer contribution
• Cell phone and internet allowances
• Quarterly events/monthly happy hour
• Community outreach
• Tuition assistance program
• Graduate program

This role will be based out of our San Francisco, CA office. Planisware currently has a hybrid policy of working in-office four days per week, Monday-Thursday, with remote flexibility on Friday. This is subject to change as the company sees fit.