Director, Content Marketing

Planisware; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

3 weeks paid vacation

Paid holidays

Up to 4 months maternity leave

Paternity leave

Life, short and long-term disability保险

Company annual kick-off trip

401(k) plan with company variable)}

Health, dental, and vision insurance

FSA plan, including employer contrib.

Cell phone and internet allowances

Quarterly events/monthly happy hour

Company charitable donation match

Community outreach

Tuition assistance program

Graduate program

Job summary

Planisware is seeking a Director of Content Strategy & Market Enablement in San Francisco to shape how Planisware’s vision is communicated, translate it into compelling narratives, scalable content, and effective go-to-market execution.

You will partner with product, sales and marketing to ensure messaging is clear and impactful from executive conversations to campaign activation, while building a scalable content engine that drives growth, adoption, and market differentiation.

Qualifications

• 8+ years of experience in an enterprise B2B marketing, content, or GTM role.
• Experience translating complex platforms into clear narratives.
• Experience supporting product launches in complex technical environments.
• Ability to build scalable content strategies.
• Understanding of enterprise buying cycles.
• Strong cross-functional collaboration.
• Strong prioritization and simplification skills.

Responsibilities

• Shape and evolve Planisware’s narrative across platforms, solutions, and key innovations (including AI and decision intelligence).
• Translate complex capabilities into clear, differentiated business value.
• Ensure messaging consistency across industries and buyer journeys.
• Support executive storytelling and strategic communications.
• Build and lead a content strategy aligned with Planisware’s positioning.
• Define editorial pillars tied to market priorities.
• Oversee high-impact content across channels and formats.
• Elevate content from volume-driven to insight-driven.
• Shape messaging for major platform and AI launches.
• Align with Product and Sales before, during, after launches.
• Develop scalable enablement assets.
• Ensure adoption across go-to-market teams.
• Establish scalable content and messaging operating model.
• Define governance and workflows.
• Connect narrative, content, and GTM execution.
• Define measurement of narrative and content effectiveness; Track adoption and pipeline influence.
• Refine content based on feedback and data.

Job description

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Director, Content Marketing

San Francisco

Planisware is a global provider of Project Portfolio Management software solutions designed to support product development, engineering, and IT business processes. We have been dedicated to helping our customers drive strategic and innovation excellence, make confident business decisions, and increase portfolio value for over 20 years. Today, over 500 organizations worldwide rely on Planisware solutions to manage their projects, resources, and portfolios. A global organization, Planisware offices are located in the United States, Canada, United Kingdom, Germany, France, and Japan.

What you'll do

About the role:

We are looking for a Director of Content Strategy & Market Enablement to shape how Planisware’s vision is communicated and how it translates into compelling narratives, scalable content, and effective go-to-market execution.

This role sits at the intersection of platform storytelling, solution positioning, and commercial enablement. You will define how we articulate our value across industries and use cases, while building a content engine that supports growth, adoption, and market differentiation.

You will partner closely with Product, Sales, and Marketing teams to ensure that our messaging is clear, consistent, and impactful from executive conversations to campaign activation.

Responsibilities:

Platform Narrative & Value Articulation

• Shape and evolve Planisware’s narrative across platforms, solutions, and key innovations (including AI and decision intelligence)
• Translate complex capabilities into clear, differentiated business value
• Ensure consistency of messaging across industries and the buyer journey
• Support executive storytelling and strategic communications

Content Strategy & Thought Leadership

• Build and lead a content strategy aligned with Planisware’s positioning
• Define editorial pillars tied to market priorities
• Oversee high-impact content across various channels and formats
• Elevate content from volume-driven to insight-driven

GTM Enablement & Launch Excellence

• Shape messaging for major platform and AI launches
• Align with Product and Sales before, during, after launches
• Develop scalable enablement assets
• Ensure adoption across go-to-market teams

Operating Model & Cross-Functional Alignment

• Establish scalable content and messaging operating model
• Define governance and workflows
• Connect narrative, content, and GTM execution

Performance & Impact

• Define measurement of narrative and content effectivenessTrack adoption and pipeline influence
• Refine content based on feedback and data

What is expected from you

Qualifications:

• 8+ years of experience in an enterprise B2B marketing, content, or GTM role
• Experience translating complex platforms into clear narratives
• Experience supporting product launches in complex technical environments
• Ability to build scalable content strategies
• Understanding of enterprise buying cycles
• Strong cross-functional collaboration
• Strong prioritization and simplification skills

What Success Looks Like:

• Clear, differentiated narrative that positions Planisware as an industry leader
• Strong alignment across Product, Sales, and Marketing
• Scalable, impact-focused content engine
• Strong adoption and market resonance

Benefits

Benefits and Perks:

• 3 weeks paid vacation
• Paid holidays
• Up to 4 months maternity leave
• Paternity leave
• Life, short and long-term disability insurance
• Company annual kick-off trip
• 401(k) plan with company variable contribution
• Health, dental, and vision insurance
• FSA plan, including employer contribution
• Cell phone and internet allowances
• Quarterly events/monthly happy hour
• Company charitable donation match
• Community outreach
• Tuition assistance program
• Graduate program

This role will be based out of our San Francisco, CA office. Planisware currently has a hybrid policy of working in-office four days per week, Monday-Thursday, with remote flexibility on Friday. This is subject to change as the company sees fit.