Director of Content & Growth Strategy

The Health Institute; Franklin (TN); Hybrid; USD 100,000 - 125,000; Full time

Job summary

The Health Institute seeks a Director of Content to lead brand storytelling and scalable content systems that educate and empower audiences. You will oversee day-to-day content execution, champion cross-functional collaboration, and drive data-driven strategies across SEO, analytics, and multi-channel delivery.

Reporting to the VP of Content, you will manage a growing team, vendors, and processes to accelerate organic growth, improve KPI performance, and maintain a consistent, high-quality brand

Qualifications

• 7+ years of progressive marketing and content management experience.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience coaching and developing creative teams.
• Strong SEO and analytics knowledge.
• Experience managing cross-functional teams and vendors.
• Must reside in Middle Tennessee and commute to Franklin 2 days/week.

Responsibilities

• Oversee end-to-end content operations, timelines, resources, and cross-functional workflows.
• Partner with the VP of Content to scale organic content and increase reach by 50% within 12 months.
• Lead and develop a small but growing team while managing vendors and contractors.
• Direct multi-platform content strategy and execution while maintaining a consistent brand voice.
• Track and analyze content KPIs and translate performance data into actionable recommendations.
• Identify opportunities to improve content quality, efficiency, engagement, SEO, and overall brand growth.

Skills

Content management

Team leadership

SEO knowledge

Analytics

Marketing lifecycle

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Job description

The Health Institute seeks a Director of Content to lead brand storytelling and scalable content systems that educate and empower audiences. You will oversee day-to-day content execution, champion cross-functional collaboration, and drive data-driven strategies across SEO, analytics, and multi-channel delivery.

Reporting to the VP of Content, you will manage a growing team, vendors, and processes to accelerate organic growth, improve KPI performance, and maintain a consistent, high-quality brand