Director of Content

The Health Institute; Franklin (TN); Hybrid; USD 100,000 - 125,000; Full time

Job summary

The Health Institute seeks a Director of Content to lead brand storytelling and scalable content systems that educate and empower audiences. You will oversee day-to-day content execution, champion cross-functional collaboration, and drive data-driven strategies across SEO, analytics, and multi-channel delivery.

Reporting to the VP of Content, you will manage a growing team, vendors, and processes to accelerate organic growth, improve KPI performance, and maintain a consistent, high-quality brand

Qualifications

• 7+ years of progressive marketing and content management experience.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience coaching and developing creative teams.
• Strong SEO and analytics knowledge.
• Experience managing cross-functional teams and vendors.
• Must reside in Middle Tennessee and commute to Franklin 2 days/week.

Responsibilities

• Oversee end-to-end content operations, timelines, resources, and cross-functional workflows.
• Partner with the VP of Content to scale organic content and increase reach by 50% within 12 months.
• Lead and develop a small but growing team while managing vendors and contractors.
• Direct multi-platform content strategy and execution while maintaining a consistent brand voice.
• Track and analyze content KPIs and translate performance data into actionable recommendations.
• Identify opportunities to improve content quality, efficiency, engagement, SEO, and overall brand growth.

Skills

Content management

Team leadership

SEO knowledge

Analytics

Marketing lifecycle

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Job description

COMPENSATION: $100,000-$125,000 annually

LOCATION: Franklin, Tennessee (hybrid)

START DATE: 09/28/26

The Health Institute is building one of the most trusted functional health companies in the nation, and we’re looking for a Director of Content to help turn our brand vision into high-impact content and storytelling that educates, inspires, and changes lives.

In this leadership role, you’ll oversee day-to-day content execution, orchestrate high-level projects, and keep multi-channel initiatives moving from strategy through execution. You’ll lead a talented cross-functional team, manage vendors and contractors, and create the systems and processes needed to scale our content operation.

You’ll work closely with the VP of Content and leadership team to grow organic reach, strengthen SEO performance, analyze content KPIs, and use data-driven insights to continuously improve our strategy. This is an opportunity to combine strategic leadership, creative thinking, operational excellence, and performance analytics while having a direct impact on how The Health Institute educates and empowers its audience.

You’re a Great Fit If You:

• Think boldly, challenge assumptions, and are comfortable making decisions in a fast-moving environment
• Know how to turn creative complexity into organized, scalable content systems
• Balance analytical thinking with strong creative and editorial instincts
• Have experience leading and developing creative teams
• Understand how content, SEO, analytics, and brand storytelling work together to drive growth
• Are motivated by the opportunity to create content that helps people live healthier, more empowered lives

POSITION : Director of Content

COMPANY: The Health Institute

REPORTING TO: Vice President of Content

STATUS: Full Time, Salary, Exempt

COMPENSATION: $100,000-$125,000 annually

LOCATION: Franklin, Tennessee (hybrid)

START DATE: 09/28/26

The Health Institute is building one of the most trusted functional health companies in the nation, and we’re looking for a Director of Content to help turn our brand vision into high-impact content and storytelling that educates, inspires, and changes lives.

In this leadership role, you’ll oversee day-to-day content execution, orchestrate high-level projects, and keep multi-channel initiatives moving from strategy through execution. You’ll lead a talented cross-functional team, manage vendors and contractors, and create the systems and processes needed to scale our content operation.

You’ll work closely with the VP of Content and leadership team to grow organic reach, strengthen SEO performance, analyze content KPIs, and use data-driven insights to continuously improve our strategy. This is an opportunity to combine strategic leadership, creative thinking, operational excellence, and performance analytics while having a direct impact on how The Health Institute educates and empowers its audience.

You’re a Great Fit If You:

• Think boldly, challenge assumptions, and are comfortable making decisions in a fast-moving environment
• Know how to turn creative complexity into organized, scalable content systems
• Balance analytical thinking with strong creative and editorial instincts
• Have experience leading and developing creative teams
• Understand how content, SEO, analytics, and brand storytelling work together to drive growth
• Are motivated by the opportunity to create content that helps people live healthier, more empowered lives

Key Responsibilities

• Oversee end-to-end content operations, timelines, resources, and cross-functional workflows
• Partner with the VP of Content to scale organic content and increase reach by 50% within 12 months
• Lead and develop a small but growing team while managing vendors and contractors
• Direct multi-platform content strategy and execution while maintaining a consistent brand voice
• Track and analyze content KPIs and translate performance data into actionable recommendations
• Identify opportunities to improve content quality, efficiency, engagement, SEO, and overall brand growth

What We’re Looking For

• 7+ years of progressive marketing and content management experience in a fast-paced, high-growth environment
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Proven experience managing, coaching, and developing creative teams
• Strong understanding of the full marketing lifecycle and core marketing channels
• Deep knowledge of SEO and organic growth strategies
• Strong analytical skills with the ability to turn performance data into strategic action
• Experience evaluating and managing written, visual, audio, and video content
• Must reside in the Middle Tennessee area and be able to commute to our Franklin office at least 2 days per week

About The Health Institute

We believe true healing is possible — and it starts at home.

Our mission is to empower individuals to transform their mind and body using time-tested, proven protocols rooted in ancient wisdom and modern science. Through transformative coaching, educational courses, and a thriving community, we equip everyday people to become their own greatest health advocates.

We look forward to hearing from you!