Director of Consumer Growth & Product Leadership

Affirm, Inc.; Charlotte (NC); Remote; USD 267,000 - 327,000; Full time

Benefits offered by this job

Health coverage for you and dependents

Monthly stipends for tech setup and/wb

Flexible time off and holidays

Employee stock purchase plan (ESPP)

Job summary

Affirm, Inc. is seeking a seasoned Senior Product Leader to drive Consumer & Card Growth, owning a portfolio of high-impact consumer journeys that influence conversion, engagement, and revenue.

You will define the Growth and App strategy and translate it into clear roadmaps for cross-functional teams. Lead a high-performing PM team and collaborate with Engineering, Design, Analytics, and Revenue to optimize the marketplace while delivering honest financial products.

Qualifications

• 10+ years of product management leadership in fintech, e-commerce, or marketplace environments.
• Ability to turn ambiguous problems into crisp narratives and execution plans.
• Familiarity with AI-native product development and LLM-powered experiences.
• Proven use of data (LTV/CAC, profitability) to guide prioritization.
• Experience leading through multiple leadership layers and scaling decision-making.
• Strong consumer-first mindset with emphasis on design polish and honest financial products.

Responsibilities

• Define and socialize a long-term Growth and App vision and strategy, translating it into roadmaps for teams to execute.
• Manage and scale a portfolio of consumer-facing surfaces and growth platforms, ensuring a simple, consistent experience.
• Lead and grow a high-performing PM team, including people managers, with clear development paths.
• Align senior leadership on strategy, execution risks, and mitigation plans.
• Partner with Engineering, Design, Analytics, and Revenue to optimize marketplace value and consumer experiences.
• Establish frameworks for rigorous experimentation and funnel analysis to improve completion rates and retention.

Skills

10+ years PM leadership

Strategic clarity

AI/LLM fluency

Analytical rigor

People leadership

Consumer empathy

Job description

Affirm, Inc. is seeking a seasoned Senior Product Leader to drive Consumer & Card Growth, owning a portfolio of high-impact consumer journeys that influence conversion, engagement, and revenue.

You will define the Growth and App strategy and translate it into clear roadmaps for cross-functional teams. Lead a high-performing PM team and collaborate with Engineering, Design, Analytics, and Revenue to optimize the marketplace while delivering honest financial products.