Director, Consumer Growth & Product Strategy

Affirm, Inc.; Los Angeles (CA); Remote; USD 300,000 - 360,000; Full time

Benefits offered by this job

100% subsidized medical coverage for I

Monthly health, wellness, and tech-sp​

ESPP stock purchase plan at a discount

Job summary

Affirm, Inc. is seeking a seasoned product leader to define the next chapter of consumer and card growth. You will oversee high-impact consumer journeys influencing conversion, engagement, and revenue, leading a PM team across onboarding, app surfaces, and segmentation/targeting services.

You will partner with Engineering, Design, Analytics, and Revenue to balance merchant value with consumer experiences and drive measurable outcomes across the marketplace.

Qualifications

• 10+ years of product management leadership, shipping large-scale consumer products in fintech/e-commerce or marketplace environments.
• Ability to turn ambiguity into crisp narratives and execution plans.
• Familiarity with AI-native product development and LLM-powered discovery experiences.
• Data-driven prioritization using metrics like LTV/CAC and profitability.
• Experience leading through multiple leadership layers and building high-performing teams.
• Strong consumer-first mindset with emphasis on design polish and honest financial products.

Responsibilities

• Define and socialize a long-term Growth and App vision and translate into roadmaps.
• Manage a portfolio of consumer surfaces and growth platforms for a consistent experience.
• Lead and grow a PM team, mentoring and setting development paths.
• Proactively align senior leadership on strategy and risks.
• Partner with Engineering, Design, Analytics, and Revenue to optimize the marketplace.
• Establish frameworks for rigorous experimentation and funnel analysis to improve conversions.

Skills

Strategic leadership

AI/LLM fluency

Analytical rigor

People leadership

Consumer empathy

Communication with executives

Job description

Affirm, Inc. is seeking a seasoned product leader to define the next chapter of consumer and card growth. You will oversee high-impact consumer journeys influencing conversion, engagement, and revenue, leading a PM team across onboarding, app surfaces, and segmentation/targeting services.

You will partner with Engineering, Design, Analytics, and Revenue to balance merchant value with consumer experiences and drive measurable outcomes across the marketplace.