Director of Consumer Growth & Product Strategy

Affirm, Inc.; Madison (WI); Remote; USD 267,000 - 327,000; Full time

Benefits offered by this job

Health coverage

Spending stipends

Flexible time off

Employee stock purchase plan

Job summary

Affirm is reinventing credit to offer flexible, transparent consumer experiences. We are seeking a seasoned product leader to define the next chapter of our Consumer & Card Growth programs and lead a portfolio of high-impact consumer journeys influencing conversion and revenue.

You will drive strategy, oversee onboarding flows and app surfaces, and collaborate with Engineering, Design, Analytics, and Revenue to optimize the marketplace ecosystem while maintaining a consumer-first focus.

Qualifications

• 10+ years of product management leadership for large consumer fintech/e-commerce products.
• Ability to bring clarity when things feel messy and translate into execution plans.
• Familiarity with AI-native product development and LLM-driven discovery experiences.
• Strong data-driven prioritization using metrics like LTV/CAC to guide decisions.
• Experience leading through multiple leadership layers and scaling product teams.
• A consumer-first mindset with emphasis on design polish and honest financial products.

Responsibilities

• Define and socialize a long-term growth and app vision with clear roadmaps.
• Manage a portfolio of consumer-facing surfaces and growth platforms with consistent experience.
• Build, mentor, and manage a high-performing PM team with career development.
• Align senior leadership on strategy, risks, and mitigation plans.
• Partner with Engineering, Design, Analytics, and Revenue to optimize marketplace value.
• Establish experimentation and funnel analysis to improve completion rates and retention.

Skills

Strategy & leadership

AI/LLM fluency

Analytical rigor

People leadership

Consumer empathy

Job description

Affirm is reinventing credit to offer flexible, transparent consumer experiences. We are seeking a seasoned product leader to define the next chapter of our Consumer & Card Growth programs and lead a portfolio of high-impact consumer journeys influencing conversion and revenue.

You will drive strategy, oversee onboarding flows and app surfaces, and collaborate with Engineering, Design, Analytics, and Revenue to optimize the marketplace ecosystem while maintaining a consumer-first focus.