Director of Consumer Digital Surfaces & Brand Experience

Pfizer; Bothell (WA); Hybrid; USD 163,000 - 272,000; Full time

Job summary

Pfizer is seeking a Director, Consumer Products & Surfaces to lead strategy, development, and delivery of Pfizer’s branded and select unbranded digital properties. You will serve as product lead for branded websites and ensure content connects to external surfaces such as search, AI assistants, and syndication partners.

This individual contributor role requires big-picture thinking and hands-on execution, working with the Ecosystem Strategy team to define the future of branded surfaces and

Qualifications

• Bachelor’s degree in business, Marketing, Computer Science, or related field.
• 8+ years in product management with end-to-end delivery.
• Experience managing digital properties in a regulated environment with MLR review.
• Strong analytical decision-making and root-cause analysis.
• Fluency with AI-enabled product, design, and prototyping tools.
• Familiarity with Agile methodologies and Lean Startup.
• Proven cross-functional leadership without direct authority.
• Courage in go/no-go product decisions.
• Strong writing, presentation, and influencing skills.
• Discretion and trustworthiness with confidential information.
• Pfizer values: Courage, Excellence, Equity, Joy.

Responsibilities

• Lead branded website development end-to-end and define success metrics.
• Prioritize features aligning with ecosystem strategy and business case.
• Translate strategy into product decisions across surfaces.
• Own content connectivity to external surfaces and integrations.
• Champion human-centered design in product decisions.
• Own and execute the product roadmap for branded sites.
• Manage end-to-end product development lifecycle.
• Partner with brand teams on requirements and content needs.
• Use prototypes to test and iterate rapidly.
• Define and track KPIs with Strategy on performance.
• Coordinate delivery with design and development teams.
• Work with UX to uphold design system standards.
• Coordinate launch sequencing and release management.
• Apply AI tools to accelerate concept-to-test.
• Stay current on digital product practice and AI evolution.

Skills

Product strategy

Digital product

Agile methodologies

Cross-functional leadership

AI-enabled tools

Regulatory/compliance

User-centered design

Education

Bachelor's degree in business, marketing, CS

Tools

Adobe Target

Claude Design

Figma Make

Job description

Pfizer is seeking a Director, Consumer Products & Surfaces to lead strategy, development, and delivery of Pfizer’s branded and select unbranded digital properties. You will serve as product lead for branded websites and ensure content connects to external surfaces such as search, AI assistants, and syndication partners.

This individual contributor role requires big-picture thinking and hands-on execution, working with the Ecosystem Strategy team to define the future of branded surfaces and