Director of Communications — B2B PR in Ad Tech & CTV

Samsung Ads; New York (NY); On-site; USD 200,000 - 250,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

Student Loan Program

Wellness Incentives

Job summary

Samsung Ads seeks a seasoned Director of Communications to lead B2B PR strategies for its services business and executive leadership. This role reports to the Head of Marketing and collaborates with the ads product and sales teams to support new products and partnerships.

The candidate will direct strategic initiatives, set KPIs, monitor press coverage, and manage a PR agency while coordinating cross-functional teams. NYC office-based role with deep ad tech knowledge.

Qualifications

• 12+ years of experience in PR/communications.
• Residence in the tri-state area with ability to work from the NYC office.
• Proven track record for developing and executing comprehensive PR strategies.
• Extensive understanding of the CTV landscape and advertising platforms.
• Superior written and verbal communication skills.
• Executive presence with the ability to influence and counsel leadership.
• Experience creating strategy plans and recap decks to track performance; deck design proficiency.
• Experience with risk mitigation, privacy and corporate reputation management.
• Foundational knowledge in social media and email communications.

Responsibilities

• Direct strategic B2B initiatives to promote Samsung Ads leadership and portfolio to clients, agencies and industry members.
• Set annual KPIs and track progress to drive YoY growth.
• Monitor press coverage and industry news in the CTV/ad tech space.
• Plan, coordinate and lead cross-team PR strategy updates and results.
• Draft executive keynotes, press announcements and quotes.
• Refresh press pitches, messaging docs, media lists and event databases.
• Coordinate stakeholder approvals across teams and partners.
• Maintain a database of press assets and images.
• Support brand-consistent marketing comms via social, email, and internal comms.
• Align product messaging with marketing leads for press materials.
• Partner with creative to develop media kits and visuals.
• Foster relationships with reporters in ad tech press.
• Manage quarterly announcement calendars and speaking opportunities.
• Provide leadership coaching to enhance presentation effectiveness.
• Develop crisis communications and risk plans with Corporate Communications & Privacy.
• Manage external PR agency and vendor contracts with the legal/ops teams.
• Contribute updates to MarComm reports and decks.
• Collaborate with analytics to extract performance metrics and craft narratives.

Skills

PR strategy

Executive presence

Media relations

Writing & editing

Ad tech knowledge

Strategic counsel to leadership

Cross-functional collaboration

Project management

Job description

Samsung Ads seeks a seasoned Director of Communications to lead B2B PR strategies for its services business and executive leadership. This role reports to the Head of Marketing and collaborates with the ads product and sales teams to support new products and partnerships.

The candidate will direct strategic initiatives, set KPIs, monitor press coverage, and manage a PR agency while coordinating cross-functional teams. NYC office-based role with deep ad tech knowledge.