Director of Commercial Strategy & Brand Experience

Crescent Hotels & Resorts; Denver (CO); On-site; USD 150,000 - 165,000; Full time

Benefits offered by this job

401(k) program with company match

Travel discounts at Crescent-managed  

Comprehensive benefits for associates

Career growth opportunities

Job summary

Populus, a Crescent Hotels & Resorts managed property in Colorado, is seeking a Director of Sales & Marketing to shape the commercial vision for a distinctive lifestyle hotel. You will lead strategic sales and marketing efforts, drive demand, and oversee a high-performing team to deliver exceptional financial performance.

The role requires five or more years in a Director of Sales & Marketing position within a lifestyle hotel, with a focus on integrated disciplines, executive communication, and

Qualifications

• Five or more years as a Director of Sales & Marketing in lifestyle, boutique, independent, or upper-upscale hotel.
• Experience leading integrated sales and marketing disciplines.
• Executive presence with strong financial acumen, communication, and presentation skills.

Responsibilities

• Lead the hotel's commercial strategy across Sales, Marketing, Revenue Strategy, Public Relations, Digital Marketing, Brand Positioning, Business Development, and Distribution to drive sustainable growth and long-term asset performance.
• Drive market share, RevPAR, ADR, profitability, and total commercial performance through thoughtful strategy and disciplined execution.
• Build and inspire a high-performing commercial team that embraces proactive selling, marketing innovation, collaboration, accountability, and exceptional customer engagement.
• Champion the Populus brand through compelling storytelling, destination marketing, community partnerships, and experiential programming.
• Provide strategic oversight of third-party marketing, creative, digital, public relations, advertising, and social media agencies while ensuring every initiative supports the Populus brand and commercial objectives.
• Demonstrate strong knowledge of website optimization, SEO/SEM, CRM, paid media, analytics, content strategy, social media, digital distribution, and emerging hospitality technologies and trends.

Skills

Strategic sales leadership

Brand marketing

Team leadership

Executive communication

Job description

Populus, a Crescent Hotels & Resorts managed property in Colorado, is seeking a Director of Sales & Marketing to shape the commercial vision for a distinctive lifestyle hotel. You will lead strategic sales and marketing efforts, drive demand, and oversee a high-performing team to deliver exceptional financial performance.

The role requires five or more years in a Director of Sales & Marketing position within a lifestyle hotel, with a focus on integrated disciplines, executive communication, and