Director of Sales & Marketing

The Crescent Hotels Group; Denver (CO); Sur place; USD 150 000 - 165 000; Plein temps

Avantages offerts par ce poste

Travel discounts at Crescent-managed |

Comprehensive benefits for eligible &/

Career growth opportunities

Résumé du poste

The Crescent Hotels Group in Denver is seeking a Director of Sales & Marketing for Populus Denver to shape the brand’s commercial future. You will lead strategic sales, innovative marketing, data‑driven decisions, and authentic storytelling to drive awareness, demand, and strong financial performance.

Lead a high‑performing team, partner with Crescent’s leaders, collaborate with F&B to maximize hotel revenue, and deliver exceptional guest experiences at a purpose‑driven lifestyle hotel.

Qualifications

• 5+ years as Director of Sales & Marketing in lifestyle hotel.
• Proven track record driving multi-segment commercial growth.
• Experience managing third-party marketing and PR partners.
• Executive presence with strong financial acumen.

Responsabilités

• Lead the hotel's commercial strategy across Sales, Marketing, Revenue Strategy, PR, Digital Marketing, Brand Positioning, Business Development, and Distribution.
• Drive market share, RevPAR, ADR, profitability, and total commercial performance.
• Build and inspire a high-performing commercial team with proactive selling and collaboration.
• Champion the Populus brand through storytelling, partnerships, and experiential programming.
• Oversee third-party agencies to support objectives across channels.
• Apply SEO/SEM, CRM, paid media, analytics, content strategy, and digital trends.
• Partner with Crescent regional leaders to maximize performance and share best practices.
• Collaborate with F&B leadership to elevate guest journeys and revenue.
• Translate market intelligence into actionable executive recommendations.

Connaissances

Strategic leadership

Sales & marketing

Data-driven decisions

Financial acumen

Executive presence

Team leadership

Storytelling

Partnership management

Outils

CRM

Analytics tools

SEO/SEM

Digital marketing platforms

Description du poste

Description

Build the Future of Lifestyle Hospitality

Lead the commercial vision for one of the country's most innovative and purpose-driven lifestyle hotels.

A Rare Opportunity

At Crescent Hotels & Resorts, we believe exceptional hotels begin with exceptional people. In partnership with Urban Villages, the visionary ownership behind Populus Denver, we are seeking an inspiring Director of Sales & Marketing to lead the commercial vision for one of the country's most distinctive lifestyle hotels.

Populus is more than a hotel—it is a destination built with purpose. Inspired by Colorado's iconic Aspen tree and recognized as the nation's first carbon-positive hotel, Populus seamlessly blends inspired architecture, exceptional food and beverage, immersive experiences, sustainability, and community into a hospitality experience unlike any other. Every guest interaction, partnership, and commercial decision contributes to a brand redefining modern lifestyle hospitality.

How We Lead at Populus

• Rooted in Nature: We draw inspiration from nature's resilience, stewardship, balance, and long-term thinking.
• Generous: We create value by giving back—to our guests, associates, community, and environment.
• Curious: We embrace creativity, innovation, continuous learning, and thoughtful collaboration.
• Brave: We lead with integrity, accountability, transparency, and the courage to challenge convention.

We are committed to providing you with:

• Highly competitive annual salary of $150,000-$165,000 based on experience
• Operational incentive plan eligibility
• Comprehensive benefits for eligible associates and family members
• 401(k) program with company match
• Travel discounts at Crescent-managed properties throughout North America
• Career growth opportunities with a leading hospitality management company
• The opportunity to lead one of the most innovative and purpose-driven hotels in the United States

The Opportunity

This is more than a traditional Director of Sales & Marketing role. It is an opportunity to shape the commercial future of a brand with purpose. The successful candidate will combine strategic sales leadership, innovative marketing, data-driven decision making, and authentic storytelling to build awareness, create demand, strengthen market share, and deliver exceptional financial performance.

Your Impact

• Lead the hotel's commercial strategy across Sales, Marketing, Revenue Strategy, Public Relations, Digital Marketing, Brand Positioning, Business Development, and Distribution to drive sustainable growth and long-term asset performance.
• Drive market share, RevPAR, ADR, profitability, and total commercial performance through thoughtful strategy and disciplined execution.
• Build and inspire a high-performing commercial team that embraces proactive selling, marketing innovation, collaboration, accountability, and exceptional customer engagement.
• Champion the Populus brand through compelling storytelling, destination marketing, community partnerships, and experiential programming.
• Provide strategic oversight of third-party marketing, creative, digital, public relations, advertising, and social media agencies while ensuring every initiative supports the Populus brand and commercial objectives.
• Demonstrate strong knowledge of website optimization, SEO/SEM, CRM, paid media, analytics, content strategy, social media, digital distribution, and emerging hospitality technologies and trends.
• Partner closely with Crescent's regional Sales, Marketing, Revenue Strategy, Digital Marketing, and Commercial leaders to leverage enterprise expertise, identify new opportunities, share best practices, and maximize overall commercial performance.
• Partner with Food & Beverage leadership to develop campaigns, activations, and experiences that elevate the guest journey while maximizing total hotel revenue.
• Translate market intelligence, consumer insights, and business analytics into actionable commercial strategies and confidently present recommendations to executive leadership.

Preferred Experience

• Five or more years as a Director of Sales & Marketing within a lifestyle, boutique, independent, or upper-upscale hotel is required.
• Demonstrated success driving commercial performance across multiple demand segments.
• Strong background leading integrated sales and marketing disciplines.
• Experience directing third-party marketing, creative, digital, and public relations partners.
• Executive presence with exceptional financial acumen, communication, and presentation skills.
• Passion for lifestyle hospitality, innovation, sustainability, authentic guest experiences, and community engagement.

Why This Opportunity

This is an opportunity to do more than lead Sales & Marketing.

It is an opportunity to shape a brand, inspire a team, influence a destination, and help define the future of lifestyle hospitality.

At Populus, exceptional commercial performance and purposeful hospitality are not competing priorities—they are inseparable.

If you are energized by creating demand, building meaningful partnerships, leading with curiosity, and delivering measurable business results while honoring a brand with purpose, we invite you to help write the next chapter of Populus.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Source: Crescent Hotels & Resorts