Director of Category Marketing & Growth Strategy

The Marzetti Company; Columbus (OH); Presencial; USD 180.000 - 240.000; Jornada completa

Descripción de la vacante

The Marzetti Company, a leader in foodservice portions of the Marzetti portfolio, seeks a Director of Category Marketing to shape category strategies and drive sustainable growth in our Foodservice business. You will own category planning, P&L, pricing strategy, portfolio management and innovation, partnering with Sales, Customer Marketing and Finance to execute plans.

This role requires strategic vision, strong analytics, and the ability to lead cross-functional teams in a fast-paced

Formación

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 10+ years in CPG marketing or category/brand/product roles; foodservice preferred.
• Strong financial acumen with P&L management and forecasting.
• Experience leading strategic planning, portfolio management, and commercialization.
• Ability to use secondary/syndicated research and manage agency partners to drive objectives.

Responsabilidades

• Lead annual and longer-term category strategies, defining growth priorities and where-to-play/how-to-win choices.
• Translate category, customer, consumer and competitive insights to identify opportunities, risks and recommendations.
• Establish category objectives, key initiatives and measures of success.
• Partner with Customer Marketing and Sales to translate category priorities into customer and channel opportunities.
• Own category financial performance across volume, revenue, margin and profitability.
• Partner with Finance, Trade and Pricing to establish category margin targets and decision thresholds.
• Lead portfolio profitability, pricing/mix and margin-improvement decisions.
• Oversee category marketing budgets.
• Lead Marketing's IBP process and align demand planning with Sales.
• Understand capacity, supply and inventory implications; make category and portfolio recommendations.
• Partner with Supply Chain on constraints, risks and capacity planning with business cases.
• Ensure innovation and customer initiatives are represented in business plans.
• Develop and lead category innovation and renovation funnel with business cases and financial expectations.
• Lead SKU optimization and rationalization; identify value engineering opportunities.
• Lead category architecture/brand positioning and translate strategies into channel activation.
• Monitor trends to identify risks and growth opportunities.
• Build and nurture a high-performing Category Marketing team.

Conocimientos

CPG marketing

Category management

Brand management

Strategic planning

P&L management

Forecasting

Cross-functional leadership

Agency management

Analytical skills

Storytelling

Educación

Bachelor's degree in Marketing or related field

MBA preferred

Descripción del empleo

The Marzetti Company, a leader in foodservice portions of the Marzetti portfolio, seeks a Director of Category Marketing to shape category strategies and drive sustainable growth in our Foodservice business. You will own category planning, P&L, pricing strategy, portfolio management and innovation, partnering with Sales, Customer Marketing and Finance to execute plans.

This role requires strategic vision, strong analytics, and the ability to lead cross-functional teams in a fast-paced