Director of Campaigns

Jobgether; United States; Remoto; USD 120.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Healthcare coverage

Retirement benefits

Paid time off

Employee ownership

Remote flexibility

Meaningful impact

Incentive compensation plans

Descrizione del lavoro

Jobgether is seeking a Director of Campaigns in the United States to lead integrated B2B campaigns across a diverse portfolio. You will shape the campaign roadmap, translate priorities into impactful initiatives, and collaborate with cross-functional teams to deliver messaging and programs that drive pipeline growth.

In this strategic, hands-on role, you will optimize content visibility with AI-powered search and answer engines, ensuring consistent execution across channels.

Competenze

• Bachelor's degree or equivalent in Marketing, Business, Communications, or related field.
• 8+ years of professional B2B campaign marketing experience.
• Proven ability to build and execute campaign strategies in multi-product environments.
• Experience owning a campaign roadmap and linking initiatives to measurable pipeline growth.

Mansioni

• Own and manage the integrated campaign roadmap across multiple business units and offerings.
• Lead strategy, planning, and execution of integrated marketing campaigns.
• Translate complex products and value propositions into clear messaging for diverse audiences.
• Collaborate with marketing teams to develop customer-centric campaigns across buying journeys.
• Coordinate content development, channels, and timelines for cohesive programs.
• Incorporate GEO and AEO strategies into planning and content development.
• Monitor performance against pipeline targets and optimize investments.
• Establish scalable processes for campaign planning and execution.

Conoscenze

Campaign strategy

Messaging & storytelling

Cross-functional collaboration

Project management

Leadership

Formazione

Bachelor's degree in Marketing or related field

Strumenti

GEO

AEO

Descrizione del lavoro

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Director of Campaigns based in the United States.

We are seeking an experienced marketing leader to drive integrated B2B campaigns across a diverse portfolio of businesses and offerings. In this strategic and hands-on role, you will shape the campaign roadmap, translating business priorities into impactful marketing initiatives that generate measurable pipeline growth. You will collaborate with cross-functional marketing teams to develop compelling messaging and coordinated programs tailored to different audiences and buying journeys. Working in a complex, multi-product environment, you will bring clarity to priorities, strengthen campaign processes, and ensure consistent execution across channels. You will also champion innovative approaches to content visibility through AI-powered search and answer engines. This is an opportunity to combine strategic leadership, operational excellence, and creative thinking while contributing to the growth of an ambitious industrial manufacturing platform.

Accountabilities

• Own and manage the integrated campaign roadmap, prioritizing target audiences, offerings, and initiatives according to business objectives, pipeline opportunities, and available resources.
• Lead the strategy, planning, and execution of integrated marketing campaigns across multiple business units and product offerings, ensuring alignment on priorities, responsibilities, and expected outcomes.
• Translate complex products, services, and value propositions into clear, compelling messaging that resonates with different audiences and supports their decision-making journeys.
• Collaborate with marketing teams across business units to develop customer-centric campaigns that address varying needs, buying cycles, and shared pipeline objectives.
• Coordinate content development, marketing channels, and campaign timelines to deliver cohesive programs and consistent experiences for prospective customers.
• Integrate Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategies into campaign planning and content development to improve visibility across AI-powered search platforms.
• Monitor campaign performance against established pipeline targets, analyze results, and identify opportunities to optimize investments, adjust strategies, or discontinue underperforming activities.
• Establish scalable campaign planning and execution processes that improve collaboration, accountability, operational efficiency, and consistency across teams.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least 8 years of professional experience in B2B campaign marketing, with a proven track record of developing and managing integrated campaigns.
• Demonstrated success building and executing campaign strategies in complex, multi-product or multi-business environments.
• Experience owning a campaign roadmap and connecting marketing initiatives to measurable pipeline generation and business outcomes.
• Strong messaging and storytelling capabilities, with the ability to communicate complex value propositions effectively to diverse audiences.
• Hands‑on experience with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), including creating and optimizing content for AI-powered search and answer engines.
• Proven ability to work within matrixed organizations, collaborate across functions, and align multiple marketing teams around shared priorities.
• Excellent strategic planning, project management, and execution skills, with the ability to balance long‑term objectives with attention to operational details.
• Strong leadership and communication skills, with a calm, clear, and collaborative approach that builds trust, creates focus, and empowers teams.
• Previous marketing experience in the manufacturing industry is preferred.
• Ability to navigate ambiguity, take ownership, and build scalable processes in a dynamic and fast‑growing environment.

Benefits

• Annual base salary: $120,000–$180,000, depending on experience, qualifications, skills, internal equity, and geographic location.
• Additional compensation: Potential eligibility for annual incentive compensation and/or long‑term incentives, subject to applicable company plans.
• Healthcare coverage: Comprehensive medical, dental, and vision insurance.
• Retirement benefits: Access to retirement savings benefits.
• Paid time off: Paid leave and additional employee benefits.
• Employee ownership: Opportunity to share in company ownership and participate in the financial rewards of collective business success.
• Meaningful impact: Contribute to the revitalization of American manufacturing and the development of critical products across industries such as aerospace and defense, electrification, medical, energy, and robotics.
• Remote flexibility: Opportunity to work remotely from the United States.