Director of Campaigns

Re Build; Framingham (MA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Retirement plan

Paid time off

Job summary

Re:Build Manufacturing is seeking a Director of Campaigns to shape go-to-market strategy across our portfolio. You will own the integrated campaign roadmap, translate complex value propositions into clear messaging, and lead cross-functional teams to drive pipeline.

You will collaborate with demand generation, content, and marketing operations, leveraging GEO and AEO practices to scale campaigns while aligning with shared pipeline goals.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• 8+ years of experience in B2B campaign marketing.
• Proven success building and managing integrated campaigns in complex, multi-product environments.
• A track record of owning a campaign roadmap and connecting campaign activity to measurable pipeline outcomes.
• Demonstrated ability to translate complex value propositions into clear, compelling messaging for distinct audiences.
• Hands-on experience with GEO and AEO, including developing content for AI-powered search and answer engines.
• Experience working across a matrixed organization and aligning marketing teams around shared campaign priorities.
• Strong planning and execution skills, with the ability to keep the bigger picture in view while making sure the details get done right.
• A clear, calm leadership style that builds trust and brings focus to fast-moving teams.
• Experience marketing in the manufacturing industry preferred.

Responsibilities

• Own the integrated campaign roadmap, prioritizing audiences, offerings, and programs based on business goals, pipeline opportunity, and available resources.
• Lead campaign strategy, planning, and execution across Re:Build’s businesses and offerings, keeping teams aligned on priorities and responsibilities.
• Translate complex capabilities and value propositions into clear, compelling campaign messaging that speaks to distinct audiences and moves them toward a decision.
• Partner with marketing teams across Re:Build’s businesses to develop campaigns that reflect customer needs, support different buying cycles, and align with shared pipeline goals.
• Coordinate content, channels, and campaign timing so programs reinforce one another and create a consistent experience for prospective customers.
• Partner with marketing teams to build generative engine optimization (GEO) and answer engine optimization (AEO) practices into campaign content and planning.
• Own campaign performance against agreed pipeline goals, using results to recommend where to invest, adjust, or stop activity.
• Build repeatable planning and execution processes that give teams clarity and help campaigns scale.

Skills

Campaign marketing

Strategic planning

Cross-functional leadership

Communication

GEO

AEO

Manufacturing industry experience

B2B marketing

Education

Bachelor’s degree in marketing, business, communications, or a related field

Tools

GEO

AEO

Job description

AtRe:Build, our mission is to ensure the next generation of important products are made, at scale, in America. We are laying the foundation for a better future for our customers, employees, and communities by revitalizing America's manufacturing base and creating meaningful jobs across the country, including in historically deindustrialized regions.

We operate an advanced, end-to-end manufacturing platform that partners with industrial companies and innovators to take products from first concept to full-scale production in critical verticals including aerospace and defense, electrification, medical, energy and environment, and robotics and automation.

The way we operate is as important as the work we do. It's guided by TheRe:BuildWay, 16 principles that shape how we collaborate with each other, partner with our customers and vendors, and contribute to the communities where we operate. (link to The Re:Build Way principles)

AboutRe:Build

AtRe:Build, our mission is to ensure the next generation of important products are made, at scale, in America. We are laying the foundation for a better future for our customers, employees, and communities by revitalizing America's manufacturing base and creating meaningful jobs across the country, including in historically deindustrialized regions.

We operate an advanced, end-to-end manufacturing platform that partners with industrial companies and innovators to take products from first concept to full-scale production in critical verticals including aerospace and defense, electrification, medical, energy and environment, and robotics and automation.

The way we operate is as important as the work we do. It's guided by TheRe:BuildWay, 16 principles that shape how we collaborate with each other, partner with our customers and vendors, and contribute to the communities where we operate. (link to The Re:Build Way principles)

Who we are looking for

Re:Build Manufacturing is growing, and we’re looking for a Director of Campaigns to help shape how we go to market. Reporting to the Vice President of Demand Generation, you’ll own the strategy, planning, and execution of integrated campaigns that drive measurable pipeline across our portfolio of businesses and offerings.

You know how to turn business priorities into a focused campaign roadmap and bring marketing teams together to execute it. You’ve worked in complex, multi-product environments where audiences, buying cycles, and value propositions vary, and you can translate that complexity into clear messages and coordinated programs.

You’re comfortable turning ambiguity into action, staying close to the work, and building the processes that help teams scale. You bring a clear, calm leadership style, set direction without adding noise, and make it easier for the people around you to do their best work.

What you get to do

• Own the integrated campaign roadmap, prioritizing audiences, offerings, and programs based on business goals, pipeline opportunity, and available resources.
• Lead campaign strategy, planning, and execution across Re:Build’s businesses and offerings, keeping teams aligned on priorities and responsibilities.
• Translate complex capabilities and value propositions into clear, compelling campaign messaging that speaks to distinct audiences and moves them toward a decision.
• Partner with marketing teams across Re:Build’s businesses to develop campaigns that reflect customer needs, support different buying cycles, and align with shared pipeline goals.
• Coordinate content, channels, and campaign timing so programs reinforce one another and create a consistent experience for prospective customers.
• Partner with marketing teams to build generative engine optimization (GEO) and answer engine optimization (AEO) practices into campaign content and planning.
• Own campaign performance against agreed pipeline goals, using results to recommend where to invest, adjust, or stop activity.
• Build repeatable planning and execution processes that give teams clarity and help campaigns scale.

What you bring to the Team

• Bachelor’s degree in marketing, business, communications, or a related field.
• 8+ years of experience in B2B campaign marketing.
• Proven success building and managing integrated campaigns in complex, multi-product environments.
• A track record of owning a campaign roadmap and connecting campaign activity to measurable pipeline outcomes.
• Demonstrated ability to translate complex value propositions into clear, compelling messaging for distinct audiences.
• Hands-on experience with GEO and AEO, including developing content for AI-powered search and answer engines.
• Experience working across a matrixed organization and aligning marketing teams around shared campaign priorities.
• Strong planning and execution skills, with the ability to keep the bigger picture in view while making sure the details get done right.
• A clear, calm leadership style that builds trust and brings focus to fast-moving teams.
• Experience marketing in the manufacturing industry preferred.

Compensation (Exempt)

The base salary range for this position is $120,000 –180,000 per year. This range represents the Company’s good faith estimate of the base compensation for this role at the time of posting. Actual compensation will be determined based on several factors, including but not limited to relevant experience, skills, qualifications, internal equity, and geographic location. In addition to base salary, this role may be eligible for annual incentive compensation and/or long-term incentives, subject to Company plans. The Company offers a comprehensive benefits package including medical, dental, vision, retirement, paid time off, and other benefits.

The BIG payoff

We are a company who is going to make a difference in the industries and the communities in which we choose to operate. Every employee of Re:Build will share ownership in the company and will share in the financial rewards of the success we achieve together, at all levels of the company!

We want to work with people that reflect the communities in which we operate

Re:Build Manufacturing is proud to be an Equal Employment Opportunity and Aff…?

We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.

Re:Build is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [e-mail] or you may call us at 617.909.6275.