Director of Business Lending Growth & Acquisition Marketing

UnitedHealth Group; Draper (UT); Vor Ort; USD 135.000 - 231.000; Vollzeit

Zusammenfassung

UnitedHealth Group in Draper, UT is seeking a Director of Business Lending Acquisition Marketing to lead end-to-end growth for business lending products across channels. You will partner with Lending Product, Marketing, Analytics, Digital, and Risk teams to drive demand, optimize conversions, and grow the portfolio.

The role requires seasoned leadership in multi-channel acquisition, deep lending knowledge, and the ability to manage multi-million-dollar budgets while ensuring regulatory

Qualifikationen

• 10+ years of experience leading acquisition, growth, digital marketing, or customer lifecycle strategies.
• 5+ years of experience within a bank, fintech, online lender, marketplace lender, payments company, or other regulated financial services organization.
• Demonstrated experience marketing lending products, including small business loans, lines of credit, commercial lending products, consumer lending products, or payment solutions.
• Experience leveraging data, AI, predictive modeling, and customer segmentation to improve acquisition performance and campaign ROI.
• Demonstrated experience in executive communication and stakeholder management skills, with experience influencing senior leaders and cross-functional teams.
• Experience managing multi-channel digital acquisition programs including SEM, SEO, paid social, affiliate marketing, partnerships, and performance media.
• Deep understanding of the lending lifecycle, including customer acquisition, underwriting, onboarding, servicing, retention, and portfolio growth.
• Solid understanding of banking regulations, fair lending requirements, UDAAP, privacy requirements, and compliance considerations within marketing and customer acquisition.
• Expertise in conversion rate optimization, customer journey mapping, and digital funnel management.
• Proven ability to partner effectively across Product, Analytics, Risk, Compliance, Technology, and/or Operations organizations.
• Proven ability and willingness to travel up to 25%.

Aufgaben

• Own the end-to-end customer acquisition strategy across all business lending products, including demand generation, lead acquisition, conversion optimization, and portfolio growth.
• Develop and execute multi-quarter and multi-year acquisition roadmaps aligned with business objectives and growth targets.
• Establish customer acquisition goals, performance metrics, and optimization frameworks to maximize marketing effectiveness and lending volume.
• Lead acquisition efforts across digital marketing channels, including paid search, paid social, affiliates, SEO, display, and emerging platforms.
• Manage and optimize acquisition budgets to achieve customer growth, cost efficiency, and ROI objectives.
• Oversee campaign development and execution from strategy through launch, testing, measurement, and optimization.
• Identify opportunities to improve the end-to-end borrower journey and digital application experience.
• Utilize customer journey mapping, funnel analysis, and behavioral insights to reduce friction and improve application completion rates.
• Partner with Product, UX, Operations, and Technology teams to implement customer experience enhancements.

Kenntnisse

Acquisition marketing

Leadership

Digital marketing

SEM

SEO

Budget management

Data-driven marketing

Cross-functional collaboration

Regulatory compliance

Travel up to 25%

Jobbeschreibung

UnitedHealth Group in Draper, UT is seeking a Director of Business Lending Acquisition Marketing to lead end-to-end growth for business lending products across channels. You will partner with Lending Product, Marketing, Analytics, Digital, and Risk teams to drive demand, optimize conversions, and grow the portfolio.

The role requires seasoned leadership in multi-channel acquisition, deep lending knowledge, and the ability to manage multi-million-dollar budgets while ensuring regulatory