Director of Business Development, Publishers
Job Title: Director of Business Development, Publishers
Location-Type: Hybrid - Short Hills, NJ (4 days onsite preferred; flexibility for 3 days)
Start Date Is: ASAP
Duration: Permanent / Full-Time
Compensation Range: $170,000-$180,000 base salary + uncapped commission
Travel: 10-15% annually
Benefits: Eligible for Health, Dental, Vision, 401K, PTO
Must be authorized to work in the U.S. This position is not eligible for sponsorship
Job Description:
The client is seeking a commercially driven Director of Business Development to expand publisher partnerships, drive monetization opportunities, and grow revenue through programmatic advertising, AI-powered publisher solutions, and strategic business development.
Responsibilities:
- Drive new business development and expand existing publisher relationships (50% hunter / 50% farmer).
- Prospect and build partnerships with healthcare publishers ranging from enterprise organizations to niche publications.
- Sell publisher monetization, programmatic advertising, AI solutions, and audience engagement products.
- Identify publisher supply opportunities that align with advertiser demand and campaign requirements.
- Manage the full sales cycle, including prospecting, presentations, negotiations, closing, and onboarding.
- Negotiate complex commercial agreements, including revenue-sharing models and guarantees.
- Upsell existing publisher accounts and identify new revenue opportunities.
- Build relationships with senior executives and key decision-makers.
- Collaborate with internal sales, product, and operations teams to support publisher integrations.
- Maintain accurate pipeline reporting and CRM activity.
Minimum Requirements:
- 7+ years of experience in business development, publisher partnerships, or enterprise sales.
- Strong background in supply-side advertising technology (SSP), publisher monetization, or open-web programmatic advertising.
- Experience selling monetization solutions, AI publisher products, or audience engagement solutions.
- Proven experience selling to enterprise publishers and navigating complex organizations.
- Strong understanding of publisher business models, supply-side challenges, and revenue generation.
- Experience negotiating commercial agreements, revenue-sharing structures, and strategic partnerships.
- Demonstrated success exceeding revenue targets and closing new business.
- Established publisher relationships and strong executive-level communication skills.
- Ability to independently manage a pipeline, prospect new business, and grow existing accounts.Strong relationship-building, consultative selling, and problem-solving skills.
Preferred Qualifications:
- Experience selling to healthcare publishers or healthcare-focused media organizations.
- Knowledge of HIPAA and healthcare advertising regulations.
- Experience with AI-powered publisher solutions, content monetization, or traffic recovery.
- Background at leading SSP, ad tech, or publisher monetization platforms.
- Experience with niche or specialized publisher audiences.
- Familiarity with CRM platforms, LinkedIn Sales Navigator, and ZoomInfo.