Business Development Director - B2B/Healthcare Audiences

RevOptimal; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Job summary

A leading data solutions company is seeking a Business Development Director to grow revenue by selling audience solutions to brands and agencies. The ideal candidate will have over 7 years of experience in digital advertising and a track record of exceeding sales quotas. Responsibilities include building a revenue pipeline, consultative selling, and cultivating relationships at senior levels. This is a performance-driven role with competitive compensation and opportunities for growth.

Qualifications

• 7+ years in digital ad, audience or programmatic sales at a publisher, data provider, DSP, or SSP.
• A track record of exceeding quota selling audience/data solutions to agencies/brands.
• Fluency in the programmatic landscape and its acronyms.

Responsibilities

• Build and manage a revenue pipeline.
• Understand client’s goals and develop tailored audience strategies.
• Cultivate senior relationships at agencies and with brand marketers.

Skills

Digital advertising expertise

Consultative selling

Relationship management

CRM discipline (Salesforce or HubSpot)

Excellent communication

Education

IAB Digital Media Sales Certification

Google DV360 certifications

Tools

HubSpot

Excel/Sheets

BI tools (Omni/Looker/Tableau)

Job description

Business Development Director - B2B/Healthcare Audiences

About RevOptimal:

The Role:

We are seeking a high-performing Business Development Director to significantly grow revenue by selling our proprietary audience solutions and data packages to brands, media agencies, and trading desks.

The successful candidate will be a specialist in B2B or Healthcare data and possess a deep understanding of the agency and ad tech landscape. This role requires a professional who is disciplined, brings urgency, and has a proven passion for partnering with agency and client leaders to drive digital transformation.

This is an individual contributor role, reporting directly to the SVP of Sales.

What you’ll do:

• Build and manage a revenue pipeline. Hunt new business within target verticals and agencies, run outbound campaigns, develop warm introductions into long‑term partnerships and maintain 3–4× pipeline coverage.
• Practice consultative selling. Understand each client’s goals and develop tailored audience strategies that unlock those objectives. Collaborate with internal teams to design PMP deals and direct IO campaigns.
• Package audiences: Understand our 1P signals and data partnerships and translate into sellable opportunities; brief Product/Operations, create PMP deals, whitelists, and direct IO deals for social activations—with a strong focus on B2B or Healthcare focused, data-layered PMP offerings.
• Forecasting & pricing: Own deal strategy, rate cards, and volume commitments; maintain accurate pipeline in HubSpot,drive opportunity progression, and ensure SLAs are met.
• Relationship management: Cultivate senior relationships at agencies (planning, investment, programmatic), sales leadership at platforms and directly with brand marketers. Position RevOptimal as a long-term growth partner, not just a data vendor.
• Voice of customer: Channel market feedback to product and data teams to improve audience product strategy and internal reporting.

You Have:

• 7+ years in digital ad, audience or programmatic sales at a publisher, data provider, DSP, SSP or other media platform.
• A track record of exceeding quota selling audience/data solutions, PMPs or direct IO deals to agencies/brands, including experience with B2B and/or Healthcare-focused opportunities.
• Existing relationships across holding-company agencies or independents and/or trading desks; comfortable presenting to senior buyers and stakeholders.
• Fluency in the programmatic landscape and all its acronyms - from DMP to PMP
• Strong commercial acumen: pricing strategy, negotiation, and multi-threading complex deals.
• CRM discipline (Salesforce or HubSpot), plus working knowledge of Excel/Sheets; comfort with BI tools like Omni/Looker/Tableau a plus.
• Excellent communication—clear, concise proposals and persuasive storytelling.
• Strategic, disciplined, and proactive — someone who thrives in high-accountability, performance-first cultures
• IAB Digital Media Sales Certification, The Trade Desk Edge Academy, Google DV360 certifications.
• Familiarity with privacy frameworks (GDPR, CCPA/CPRA), consent signals, and identity/clean-room solutions.
• OTE: base + uncapped variable, with accelerators for over-performance

RevOptimal is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees .