Regional Business Development

OPCO Skilled Management; Dallas (TX); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

PTO

401K

Job summary

OPCO Skilled Management in Dallas, TX seeks a Director of Business Development to lead each facility’s Marketing Liaison and Admissions team, driving referrals, census and revenue to meet goals.

The role requires a Bachelor’s degree and 3–5 years in healthcare leadership or marketing/admissions, plus proficiency in Excel, CRM and PCC. A valid driver’s license and vehicle are required for travel between sites. Strong leadership and communication are essential.

Qualifications

• Bachelor's degree in related field; healthcare experience preferred.
• 3–5 years in a leadership role with Marketing or Admissions in hospital or long-term care.
• Proficient in MS Excel, CRM and PCC; strong communication and leadership skills.

Responsibilities

• Provide sales leadership training and support to Marketing Liaison and Admissions Coordinator to achieve objectives: increase market awareness, implement sales plans, and expand admissions and census.
• Identify, manage and develop referral sources, educating on facilities and programs, differentiating from competition.
• Create Policies and Procedures.
• Communicate market intelligence to Regional Marketing Director and address field concerns and barriers.
• Use market data to develop targeted sales/action items.
• Manage referral sources to maintain occupancy and skilled mix within budget.
• Oversee calendars for tours, marketing collateral, and tour plans across facilities.
• Demonstrate a local referral network to develop referrals.

Skills

Leadership

Marketing

Admissions

MS Excel

CRM

PCC

Driver's license

Education

Bachelor's Degree in related field

Tools

MS Excel

CRM

PCC

Job description

Job Summary

We are seeking a Director of Business Development. The primary purpose of this position is to lead and manage each facility's Marketing Liaison and Admissions team members, to provide leadership in maintaining the number of referrals and admissions that are required to meet or exceed facility census and revenue goals, by accomplishing the specific business goals. The goals for this role would include but not limited to:

Job Type: Full-Time

Benefits Offered

• Healthcare
• Dental
• Vision
• PTO
• 401K

Job Responsibilities

• Provide sales leadership training and support to each facility’s Marketing Liaison and Admissions Coordinator to achieve business objectives: Increased market awareness, implement strategies, create sales & marketing plans, build, achieve, expand admissions and census goals.
• Identify, manage and develop referral sources, educating on facility services and programs and clearly establishing differentiation from competition
• Create Policies and Procedures
• Communicate current market intelligence to Regional Marketing Director, as well as field concerns, issues and barriers.
• Utilizes market intelligence and analysis to develop targeted sales/action items
• Effectively manages existing referral sources to maintain budgeted Occupancy and Skilled Mix.
• Oversee and Manage each Facilities calendar regarding: tours, marketing collateral, establishes consistent tour plan, readiness, route and back-up.
• Evidence of a local referral network from which to develop referral.

Job Qualifications

• Ideal candidate must be a skilled communicator, director and motivator
• Minimum of 3-5 years’ experience in a Leadership position and Marketing or Admissions experience in a Hospital or Long-Term Care facility.
• Bachelor's Degree in related field
• Proficient in MS Excel, PCC and CRM
• Clinical Training / Background (Registered Nurse or Licensed Vocational Nurse) is a plus but not require
• Must own and operate a reliable vehicle for work related trave
• Must have a current Driver’s License
• Work with Administrator to ensure resident satisfaction and to assess/respond to resident satisfaction surveys.

OPCO Skilled Management provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.