Director of Brand Marketing & Digital Launch

Disc Medicine

Watertown (MA)

Hybrid

USD 222,000 - 272,000

Full time

9 days ago

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Benefits offered by this job

Comprehensive benefits

Competitive compensation

Job summary

Disc Medicine is seeking a Director of Non-Personal Promotion and Digital Innovation to steer strategy, launch planning, and digital marketing for US products in a dynamic hybrid role based in Watertown, MA. You will educate patients and healthcare providers through non-personal channels and innovative digital solutions, shaping omnichannel experiences and leading cross-functional teams.

The position requires a strong track record in product launches, brand marketing, and a hands-on, fast-paced

Qualifications

Minimum of 12 years in life sciences with significant experience in the digital marketing function and non-personal promotion.
Extensive working knowledge of omnichannel approaches & latest innovations in the digital marketing landscape.
Experience managing a mix of peer-to-peer program portfolio.
Analytical mindset with ability to develop strategy, monitor ROI and allocate resources.

Responsibilities

Maximize launch success for the bitopertin in EPP/XLP via optimization of non-personal and digital channels across HCP and patient audiences.
Develop insights into patient journey and educate cross-functional teams to drive strategic choices.
Lead omnichannel HCP and Patient/Caregiver plans and manage budgets for non-personal promotion.
Oversee budget, KPIs, and cross-functional coordination; ensure compliant medical/legal reviews.