Director, Brand Marketing

Disc Medicine; Massachusetts; Hybrid; USD 222,000 - 272,000; Full time

Benefits offered by this job

Comprehensive benefits and competitive

Job summary

Disc Medicine is seeking a Director of Non-Personal Promotion and Digital Innovation to shape market strategies and launch plans for hematology/rare disease programs. The role focuses on educating patients and HCPs through innovative digital and non-personal channels with data-driven insights.

You will lead cross-functional launch teams, leverage AI-enabled tools, and partner with marketing leadership to optimize messaging and channel mix for US product launches.

Qualifications

• Bachelor’s degree required; MBA or another advanced degree preferred.
• 12+ years in life sciences with digital marketing and non-personal promotion.
• Extensive omnichannel knowledge and latest digital marketing innovations.
• Experience managing peer-to-peer programs and US product launches.
• Dermatology and rare disease experience preferred.

Responsibilities

• Maximize success of the anticipated launch via non-personal and digital channels across HCP and patient audiences.
• Lead insights generation on patient journey and inform strategic choices.
• Develop and execute tactical marketing plans to deliver a differentiated brand experience.
• Manage omnichannel and peer-to-peer programs with cross-functional teams.
• Oversee budget for non-personal promotion and measure KPIs.

Skills

Non-personal promotion

Digital marketing

Omnichannel

Product launches

HCP education

Education

Bachelor’s degree

MBA or advanced degree preferred

Job description

Join our team in a dynamic hybrid role, offering flexibility to work remotely or from our headquarters in Watertown, MA.

COMPANY OVERVIEW

Disc Medicine is a clinical-stage biopharmaceutical company committed to discovering, developing, and commercializing novel treatments for patients who suffer from serious hematologic diseases. We are building a portfolio of innovative, first-in-class therapeutic candidates that aim to address a wide spectrum of hematologic diseases by targeting fundamental biological pathways of red blood cell biology, specifically heme biosynthesis and iron homeostasis. Disc Medicine values collaboration, professional development, and scientific integrity and promotes an inclusive company culture that empowers and inspires.

POSITION OVERVIEW

As Disc Medicine evolves from a development-stage organization to a commercial entity, the Company has a new open role for a Director of Non-Personal Promotion and Digital Innovation. The successful candidate will be accountable for understanding the market landscape and actively contributing to defining strategies, developing launch plans, and executing marketing plans that align with our business objectives. We are seeking a candidate that has a strong track record in product launches, demonstrated success in brand marketing, with particular emphasis on reaching and educating patients and HCPs via non personal promotion and innovative digital solutions. The candidate should have experience with strategic media planning and execution, as well as ability to leverage latest technologies and AI tools. The ability to thrive in a fast-paced, collaborative innovation-focused environment is a must.

RESPONSIBILITIES

• Maximize success of anticipated launch of the bitopertin in EPP/XLP via optimization of non-personal and digital channels across HCP and patient audiences
• Become an expert in the patient journey via insight generation; educate the cross-functional team as needed and drive strategic choices by identifying unique leverage points within the journey
• Lead the development and implementation of tactical marketing plans to create a differentiated brand experience, through non-personal promotion, that drives customer engagement and rapid product uptake
• Lead execution of peer-to-peer programs & omni-channel HCP & Patient/Caregiver tactical plans
• Digital Marketing Lead, responsible for channel optimization and directing agency and media activities
• Partner with Sr. Director of marketing and cross functional team to optimize messaging used in omnichannel engagement
• Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners; Develop strong working cross-functional relationships
• Manage non-personal promotion budget, ensuring efficient allocation of resources
• Establish clearobjectivesand key performance indicators (KPIs) to measure the successof non-personal/digital initiatives on program level. Report results in a steady cadence and adjust as needed
• Contribute to an efficient and compliant medical and legal review process
• Act in full compliance with all laws, regulations and policies

REQUIREMENTS

• Bachelor’s Degree required; MBA or another Advanced Degree preferred
• Minimum of 12 years in life sciences, including significant experience in the digital marketing function and non-personal promotion
• Extensive working knowledge of omnichannel approaches & latest innovations in the digital marketing landscape
• Experience managing a mix of peer-to-peer program portfolio
• Ability to oversee the generation of insights and apply those insights to business issues and opportunities
• Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources
• Ability to thrive in a fast-paced, start-up environment with a hands-on approach
• Proven track record of successfully leading non-personal and digital marketing efforts in the context of US product launches
• Strong preference given to candidates with dermatology and rare disease experience
• Strong project management skills, with the ability to spearhead launch teams

The annual base salary range for this position is listed below. Actual pay rates are determined by considering multiple factors including qualifications, relevance of experience, education & credentials, subject matter expertise, and internal parity.

Salary Range

$222,000 - $272,000 USD

Benefits

• We offer comprehensive benefits and competitive compensation packages.

Disc Medicine is an equal-opportunity employer committed to providing all qualified candidates and employees equal opportunities. The Company headquarters are in Watertown, MA, and we provide a flexible work environment.

Disc Medicine respects your privacy. For information about how Disc processes your personal data in the context of your candidacy, please see our Privacy Notice .