Director, Brand Marketing

Disc Medicine; Watertown (MA); Hybrid; USD 222,000 - 272,000; Full time

Benefits offered by this job

Comprehensive benefits

Competitive compensation

Job summary

Disc Medicine is seeking a Director of Non-Personal Promotion and Digital Innovation to steer strategy, launch planning, and digital marketing for US products in a dynamic hybrid role based in Watertown, MA. You will educate patients and healthcare providers through non-personal channels and innovative digital solutions, shaping omnichannel experiences and leading cross-functional teams.

The position requires a strong track record in product launches, brand marketing, and a hands-on, fast-paced

Qualifications

• Minimum of 12 years in life sciences with significant experience in the digital marketing function and non-personal promotion.
• Extensive working knowledge of omnichannel approaches & latest innovations in the digital marketing landscape.
• Experience managing a mix of peer-to-peer program portfolio.
• Analytical mindset with ability to develop strategy, monitor ROI and allocate resources.

Responsibilities

• Maximize launch success for the bitopertin in EPP/XLP via optimization of non-personal and digital channels across HCP and patient audiences.
• Develop insights into patient journey and educate cross-functional teams to drive strategic choices.
• Lead omnichannel HCP and Patient/Caregiver plans and manage budgets for non-personal promotion.
• Oversee budget, KPIs, and cross-functional coordination; ensure compliant medical/legal reviews.

Skills

Digital marketing

Omnichannel

Launch management

ROI analysis

Insight generation

Budget management

Education

MBA or Advanced Degree

Bachelor's Degree

Job description

Join our team in a dynamic hybrid role, offering flexibility to work remotely or from our headquarters in Watertown, MA.

COMPANY OVERVIEW:

Disc Medicine is a clinical-stage biopharmaceutical company committed to discovering, developing, and commercializing novel treatments for patients who suffer from serious hematologic diseases. We are building a portfolio of innovative, first-in-class therapeutic candidates that aim to address a wide spectrum of hematologic diseases by targeting fundamental biological pathways of red blood cell biology, specifically heme biosynthesis and iron homeostasis. Disc Medicine values collaboration, professional development, and scientific integrity and promotes an inclusive company culture that empowers and inspires.

POSITION OVERVIEW:

As Disc Medicine evolves from a development-stage organization to a commercial entity, the Company has a new open role for a Director of Non-Personal Promotion and Digital Innovation. The successful candidate will be accountable for understanding the market landscape and actively contributing to defining strategies, developing launch plans, and executing marketing plans that align with our business objectives. We are seeking a candidate that has a strong track record in product launches, demonstrated success in brand marketing, with particular emphasis on reaching and educating patients and HCPs via non personal promotion and innovative digital solutions. The candidate should have experience with strategic media planning and execution, as well as ability to leverage latest technologies and AI tools. The ability to thrive in a fast-paced, collaborative innovation-focused environment is a must.

RESPONSIBILITIES:

• Maximize success of anticipated launch of the bitopertin in EPP/XLP via optimization of non-personal and digital channels across HCP and patient audiences
  • Become an expert in the patient journey via insight generation; educate the cross-functional team as needed and drive strategic choices by identifying unique leverage points within the journey
  • Lead the development and implementation of tactical marketing plans to create a differentiated brand experience, through non-personal promotion, that drives customer engagement and rapid product uptake
  • Lead execution of peer-to-peer programs & omni-channel HCP & Patient/Caregiver tactical plans
  • Digital Marketing Lead, responsible for channel optimization and directing agency and media activities
  • Partner with Sr. Director of marketing and cross functional team to optimize messaging used in omnichannel engagement
• Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners; Develop strong working cross-functional relationships
• Manage non-personal promotion budget, ensuring efficient allocation of resources
• Establish clear objectives and key performance indicators (KPIs) to measure the success of non-personal/digital initiatives on program level. Report results in a steady cadence and adjust as needed
• Contribute to an efficient and compliant medical and legal review process
• Act in full compliance with all laws, regulations and policies

REQUIREMENTS:

• Bachelor's Degree required; MBA or another Advanced Degree preferred
• Minimum of 12 years in life sciences, including significant experience in the digital marketing function and non-personal promotion
• Extensive working knowledge of omnichannel approaches & latest innovations in the digital marketing landscape
• Experience managing a mix of peer-to-peer program portfolio
• Ability to oversee the generation of insights and apply those insights to business issues and opportunities
• Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources
• Ability to thrive in a fast-paced, start-up environment with a hands-on approach
• Proven track record of successfully leading non-personal and digital marketing efforts in the context of US product launches
• Strong preference given to candidates with dermatology and rare disease experience
• Strong project management skills, with the ability to spearhead launch teams

The annual base salary range for this position is listed below. Actual pay rates are determined by considering multiple factors including qualifications, relevance of experience, education & credentials, subject matter expertise, and internal parity.

Salary Range

$222,000—$272,000 USD

Disc Medicine is an equal-opportunity employer committed to providing all qualified candidates and employees equal opportunities. We offer comprehensive benefits and competitive compensation packages. The Company headquarters are in Watertown, MA, and we provide a flexible work environment.

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