Director of Brand Management

Lack + Daily Marketing Recruiting Experts; United States; Remote; USD 80,000 - 140,000; Full time

Job summary

An innovative health and wellness company is seeking a dynamic Director of Brand Management to lead their marketing strategies. This role is pivotal in developing brand strategies that drive consumer engagement and profitable growth. The ideal candidate will have extensive experience in omni-channel marketing and brand management, with a strong ability to analyze market trends and consumer behavior. This is a unique opportunity to join a rapidly growing organization that collaborates with top athletes and medical experts, dedicated to empowering individuals through cutting-edge products and informative content. If you thrive in a fast-paced environment and are passionate about health and wellness, this role is for you.

Qualifications

• Experience in marketing, brand management, or related role.
• Strong omni-channel brand building experience.
• Excellent leadership and communication skills.

Responsibilities

• Develop brand strategy and marketing plans for consumer engagement.
• Lead strategic direction of retail and digital marketing efforts.
• Collaborate cross-functionally to drive business forward.

Skills

Omni-Channel Marketing

Brand Management

Data Analysis

Leadership

Project Management

Consumer Behavior

Social Media Marketing

Education

Bachelor’s Degree

Master’s Degree in Marketing or Business

Tools

Nielsen

IRI

SPINS

Job description

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A rapidly growing health and wellness company based in Austin, TX, is seeking talented individuals to join their dynamic team. This innovative organization is dedicated to empowering individuals to achieve peak performance through cutting-edge products and informative content.

They collaborate with top professional athletes and medical experts to develop naturally derived nutritional supplements and functional foods, grounded in the latest scientific research. Their diverse product line includes acclaimed formulations for cognitive function, mood enhancement, athletic performance, immune support, and more.

Recognizing the interconnectedness of mind and body, the company also offers specialized functional fitness equipment designed to build practical strength and endurance. This holistic approach underscores their commitment to comprehensive human optimization.

The Director of Brand Management is responsible for developing the brand strategy and marketing plans that drive consumer engagement and profitable growth for the business. This role partners closely with teams cross-functionally to develop category and portfolio strategy, positioning, and go-to-market plans in line with the brand vision, leveraging consumer insights, market trends, competitive analysis, and data to drive the business forward. This high-impact leadership position requires a dynamic, results-driven, strategic thinker with a deep understanding of branding, omnichannel marketing, and consumer behavior. The Director of Brand Management leads the strategic direction of both retail and digital marketing efforts, ensuring brand consistency and a streamlined full-funnel consumer journey. This role reports to the Chief Marketing Officer.

Candidate requirements:

• Bachelor’s degree required. Master’s degree in marketing, business, or a related field preferred.
• Experience in marketing, brand management, or related role.
• Strong Omni-Channel / DTC brand building experience
• Experience launching new products to market is a plus.
• Experience analyzing business performance using data sources like Nielsen, IRI, SPINS, or similar.
• Proven success with omnichannel brands.
• Strong knowledge of contemporary media (social media, content marketing, influencers, video, mobile).
• Strong time and project management skills.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Experience in health and wellness space is a plus.
• Ability to multi-task and thrive in a deadline-driven environment.
• Ability to work in a fast-paced setting under tight deadlines.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Pharmaceutical Manufacturing and Retail Health and Personal Care Products

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