VP, Brand Marketing

ZenBusiness Inc.; Town of Texas (WI); On-site; USD 120,000 - 180,000; Full time

Job summary

An innovative company is seeking a dynamic Vice President of Brand Marketing to lead a talented team and elevate brand strategy. This role involves establishing a strong brand presence, driving impactful marketing initiatives, and fostering a customer-centric culture. The ideal candidate will possess extensive experience in brand management, a proven track record of developing high-performing teams, and a passion for creating memorable customer experiences. Join a supportive and collaborative remote team that values creativity and adaptability while making a difference in the entrepreneurial landscape.

Benefits

Medical, Vision, and Dental Insurance

401k + Match

Annual Bonus

Pet Insurance

Paid Parking

10 Paid Holidays

Employee Assistance Program

Parental Leave

Military Leave

Equity (RSUs)

Qualifications

• 15+ years of marketing experience with 8+ years in management roles.
• Proven ability to develop brand marketing teams and strategies.

Responsibilities

• Set and execute brand strategy and roadmap through 2026.
• Oversee creative development for major brand campaigns.

Skills

Leadership

Brand Strategy

Creative Development

Cross-Functional Collaboration

Customer Focus

Marketing Strategy

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

Figma

Adobe Creative Suite

JIRA

Job description

We started our company to help others launch and run their own businesses, at any stage. The way we help is by keeping it simple and supporting entrepreneurs one step at a time. Put simply: our mission is to enable anyone to start, run, and grow their business while avoiding the common pitfalls that derail hopeful entrepreneurs. No more having to wade through forms, taxes, or ongoing state compliance.

We are a remote company based in Austin, Texas. We have team members from Florida to Oregon and all points in-between. Take pride in your work knowing that it shapes how people all across the country reach their goal of starting, running, and growing their business.

If the idea of helping people and working with a genuinely caring, supportive team excites you, then you’ve come to the right place.

The Role

ZenBusiness is seeking a versatile and inspirational Vice President, Brand Marketing to build out and lead a dynamic brand marketing team, elevate our brand strategy and impact, and evolve our integrated marketing, creative, and communication efforts.

This role will report into the CMO and be responsible for establishing the brand and creative functions within the Brand Management department while working cross-functionally to ensure we deliver consistent and memorable experiences that are uniquely ZenBusiness. This is a remote role.

Our ideal candidate will be strong in the following areas:

• Dynamic, adaptable leader with a proven ability to establish and develop dynamic teams in high growth environments.
• Develop world class brand teams and coach them to reach and exceed their potential.
• Highly adaptable with an ability to operate and provide order in an environment where things can change quickly.
• Creative and results-oriented and able to set clear and ambitious goals that you hold yourself and your team accountable to achieving.
• Resourceful marketer that balances brand needs, financial targets, and growth goals.
• Customer-obsessed with a deep passion and enthusiasm for ensuring a delightful and memorable experience that delivers value to the customer.
• Tenacious mindset that is motivated by a challenge, willing to test and fail, comfortable with ambiguity, and turns obstacles into opportunities.
• Exceptional leadership skills with experience managing and inspiring cross-functional teams and collaborating with senior leadership.

Responsibilities

• Set the brand strategy, structure, operating process, systems, and optimal balance of internal and external resources required to support business goals.
• Establish a brand roadmap with clear plans through 2026 that we can execute against the integrated brand marketing strategy.
• Push the brand forward with best-in-class storytelling and experiences across the customer journey that support and drive awareness, acquisition, activation, and retention.
• Create a culture that’s oriented around the customer and driven by insights, measurement, and an always-on approach to optimization.
• Define the brand mechanisms that will grow the brand and prioritize investments across campaigns, partnerships, and creative production accordingly.
• Oversee creative development for major brand and product campaigns and initiatives.
• Refine the processes for go-to-market planning and creative briefs to produce remarkable campaigns that drive awareness, retention, loyalty, and growth.
• Be a strong cross-functional partner who is deeply invested in learning and supporting teams across the company.

Goals and Desired Results

• Build, shape, and nurture a brand that people love.
• Establish collaborative brand, comms and creative functions within the Brand Management department.
• Implement a brand process that improves the team’s output and efficiency.
• Responsible for using monitoring tools and brand lift studies to track and improve core brand metrics like awareness and consideration.
• Show how brand investments positively impact other company KPIs across market share growth, customer acquisition, retention, and customer satisfaction.

Qualifications

• Minimum 15 years Marketing experience with 8+ years in management roles.
• Experience building and developing brand marketing and creative teams and processes.
• Proven ability to partner with key stakeholders to create and execute the brand marketing strategy that improves key metrics across awareness, customer acquisition, and retention.
• Strong and effective cross-functional collaboration and partnership with creative, media, PR, partnerships, product design, and more.
• Familiarity with agency environments and experience working with media brands is desired, but substantial in-house experience is required.
• Enthusiastic, motivated, innovative, and creative team player/coach.
• Deep understanding and proficiency with creative and project management tools (Figma, Adobe, JIRA).

Bonus Qualifications

• macOS and G-Workspace knowledge is a plus!

Remote Culture

A great company culture leads to happy employees, and happy employees lead to happy customers. We provide our employees with good salaries, benefits, equity, and interesting challenges that have a positive impact.

Let’s stay connected!

We believe in staying connected, and we have a weekly “All Hands” meeting every week. We also have a social committee that hosts frequent events. We’ve held a virtual talent show, costume competitions, monthly lunch and learn series, Hackathons and more!

Benefits

The company offers various benefits to employees and their dependents, including medical, vision, dental, disability, and life insurance, as well as parental and military leave. Other benefits include an employee assistance program, 401k + match, annual bonus, pet insurance, and RSUs. Paid parking* and 10 paid holidays are also provided.

Diversity, Equity and Inclusion

We believe in diversity, equity & inclusion. At ZenBusiness, every voice counts no matter your race, ethnicity, gender, sexual orientation, age, location, or background. We celebrate the diversity of our teams, knowing that our products, services, and customers thrive best when we lean into and celebrate our differences.

Please check out our careers' page to learn more about our culture, benefits, and open opportunities.

*applicable to in-office employees

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