Director, Brand Marketing, Men's

Gap Inc.; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

An established industry player in fashion retail seeks a dynamic Director of Brand Management for their men's line. This pivotal role involves crafting brand strategies that resonate with consumers, driving engagement through innovative marketing campaigns, and collaborating across teams to ensure alignment with business objectives. The ideal candidate will bring over a decade of experience in brand marketing, a passion for men's fashion, and a data-driven approach to storytelling. Join a forward-thinking company where your expertise will shape the future of men's fashion branding.

Qualifications

• 10+ years in brand marketing, focusing on fashion or retail.
• Proven track record in executing impactful marketing campaigns.

Responsibilities

• Lead brand positioning and seasonal strategies for men's products.
• Collaborate with teams to align brand messaging with business goals.

Skills

Brand Strategy

Marketing Campaign Development

Cross-Functional Collaboration

Social Media Strategy

Consumer Behavior Analysis

Leadership

Storytelling

Data-Driven Marketing

Education

Bachelor's Degree in Marketing or Related Field

MBA Preferred

Job description

About the Role

As the Director of Brand Management – Men’s, you will be a key leader within the Brand Marketing team of a multi-billion-dollar fashion retail company. Reporting to the VP of Brand Management, you will be responsible for defining and executing brand strategies that drive engagement, cultural relevance, and business impact in the men’s product categories. This role requires a deep understanding of men’s consumer shopping behavior, seasonal storytelling, and multi-channel marketing to ensure our brand resonates with our men’s customer.

What You'll Do

1. Brand Strategy & Positioning: Lead the development of brand positioning, seasonal strategies, and campaign narratives tailored to the men’s customer segments.
2. Marketing Campaign Development: Partner with creative, digital, and media teams to develop compelling, 360 marketing campaigns that drive brand awareness, engagement, and conversion.
3. Cross-Functional Collaboration: Work closely with product, merchandising, e-commerce, and retail teams to ensure brand messaging aligns with business objectives and customer needs.
4. Social & Content Strategy: Partner with Social and Influencer teams to drive culturally relevant and trend-forward storytelling, ensuring our brand is engaging and inspiring for our men’s shopper.

Who You Are

• 10+ years of experience in brand marketing, with a focus on fashion, retail, or consumer lifestyle brands.
• Deep understanding of men’s consumer behaviors and cultural trends.
• Proven track record of developing and executing high-impact brand marketing campaigns across digital, social, and traditional channels.
• Strong leadership skills with experience managing cross-functional teams and external partners.
• Exceptional storytelling and creative sensibility with a passion for men’s fashion content.
• Ability to navigate a fast-paced, matrixed organization and drive alignment across teams.
• Data-driven mindset with experience leveraging insights to inform marketing strategies.