Director of Brand & Growth Marketing

FOX Factory, Inc.; Coldwater (MI); Hybrid; USD 120,000 - 180,000; Full time

Job summary

FOX Factory, Inc. in Coldwater, MI is seeking a Marketing Director to lead brand and marketing efforts, manage the marketing staff, and align branding with corporate strategy.

You will drive traditional and digital tactics, build influencer programs, oversee content, events, budgets and vendor relationships, and ensure consistent messaging across markets.

The ideal candidate has 7+ years in marketing leadership, a bachelor’s degree, strong analytics, and a passion for powered sports.

Qualifications

• Excellent analytical and problem-solving capabilities.
• Excellent communication skills (verbal and written).
• Strong project management and organizational skills.
• Experience leading a marketing function is preferred.

Responsibilities

• Demonstrate skills in both traditional and digital tactics.
• Build relationships with influencers (media, athletes, industry personalities, customers).
• Brand Ambassador; lead branding initiatives and ensure consistency.
• Manage direct staff of marketing managers and collaborate with Creative Services and Promotions.
• Oversee the marketing calendar and program development to meet objectives.
• Manage external vendors and negotiate contracts.
• Oversee athlete promotion and management.
• Develop content (PR, editorial, digital, product descriptions).
• Maximize brand visibility and sales at events.
• Maintain brand consistency across different markets.

Skills

Analytical thinking

Communication

Project management

Brand management

Vendor management

Education

Bachelor's degree

Job description

FOX Factory, Inc. in Coldwater, MI is seeking a Marketing Director to lead brand and marketing efforts, manage the marketing staff, and align branding with corporate strategy.

You will drive traditional and digital tactics, build influencer programs, oversee content, events, budgets and vendor relationships, and ensure consistent messaging across markets.

The ideal candidate has 7+ years in marketing leadership, a bachelor’s degree, strong analytics, and a passion for powered sports.