Marketing Director

Fox Factory; Coldwater (MI); On-site; USD 85,000 - 120,000; Full time

Job summary

Fox Factory in Michigan is seeking a Marketing leader to own brand and marketing efforts, manage staff, and align branding with corporate strategy. The role focuses on both traditional and digital tactics and requires building influencer relationships and managing campaigns.

As Marketing Manager, you will drive content development, coordinate budgets and calendars, and ensure messaging resonates with endemic and non-endemic audiences while staying true to Fox Factory's brand.

Qualifications

• 7+ years of experience leading a marketing function.
• Excellent analytical and problem-solving abilities.
• Strong written and verbal communication skills.
• Excellent project management and organizational skills.
• Interest in powered on and off-road sports is desirable.

Responsibilities

• Lead brand and marketing initiatives and set branding strategies.
• Build relationships with influencers and manage marketing programs.
• Oversee the marketing calendar and budgets; coordinate with vendors.
• Develop content across PR, editorial, digital, and product descriptions.
• Increase brand visibility and sales at events while maintaining consistency.

Skills

Brand management

Digital marketing

Influencer relations

Vendor management

Education

Bachelor's degree

Job description

What We Do

FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq.

Why you should join us

Not only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it's a fun environment where we truly enjoy working as a team and bringing great products to our customers!

Position Summary

Responsible for the brand and marketing efforts. Manage the marketing staff and set branding strategies designed to maximize exposure and brand equity to endemic and non-endemic audiences while maintaining brand consistency that are in line with the corporate strategy.

Position Responsibilities

• Possess demonstrable skills in both traditional and digital tactics
• Responsible for building relationships with influencers (i.e. media, athletes, industry personalities, internal and external customers, etc.), the nurturing of marketing programs to maximize effectiveness, representing the company in the field, and the direction of inspiring and educational content across all mediums.
• Brand Ambassador
• Managing direct staff of marketing managers and partnering with Creative Services and Promotions
• Owns the oversight of the marketing activities calendar
• Assist marketing managers in the development of marketing programs that meet company objectives
• Managing outside vendors and negotiating contracts
• Athlete promotion and management
• Content development (i.e. PR, editorial, digital, product descriptions, etc.)
• Maximizing brand visibility and sales at events
• Maintaining brand consistency while tailoring messaging to specific markets
• Budget creation and management experiences
• Vendor management experience
• Specific Knowledge, Skills or Abilities Required:
• Excellent analytical and problem-solving capabilities
• Excellent communication skills (verbal and written)
• Strong project management and organizational skills

Position Qualifications

Education

Bachelor's degree preferred.

Experience

7+ years of experience managing a marketing function preferred An interest in powered on and off-road sports is highly desirable

Work Environment and Physical Requirements

Office Environment Ability to sit for long periods of time Vision abilities required to validate and enter data on computer

Disclaimer

: This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs’ essential functions.

Note

FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. We base all employment decisions -including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations and social/recreational programs - on merit and the principles of equal employment opportunity. Fox offers an excellent compensation package and wide-ranging opportunities for professional development. Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan with employer matching. Eligibility for all benefit programs is defined by the applicable plan document or employee handbook.